Marketing News
California Avocado Month Public Relations Campaign Garners Nearly 283 Million Impressions
To generate excitement for California Avocado Month, the California Avocado Commission’s public relations campaign showcased new recipes specially crafted by Chef Brooke Williamson that invited consumers, retailers and media members alike to celebrate and enjoy the Golden State fruit. Learn more.
Peak Season California Avocado Social Media Campaign Piques Consumer Interest
To create anticipation for — and sustain interest in — the fresh California avocado season among Premium Californians, the California Avocado Commission runs a targeted social media campaign across its channels throughout the year to reinforce the California avocado campaign messaging, keeping California avocados top of mind and encouraging brand preference.
California-based Restaurant Brands Highlight In-season California Avocados on Summer Menus
California avocado-themed chain restaurant promotions during the peak season play an important role in securing distribution and building demand for and loyalty to the Golden State fruit. This spring and summer two California-based restaurant chains — Flame Broiler Inc. and Del Taco — showcased the use of fresh California avocados in limited-time-offer promotions from early May through...
Restaurant Partners Celebrate California Avocado Month
The California Avocado Commission developed multiple activities that built excitement around California Avocado Month (June). Two of these programs also added value to restaurant operators’ purchase of California avocados. The Commission partnered with Nordstrom Restaurants and Buckhorn Grill to showcase the Golden State fruit in May and June.
California Avocados Showcased at Fresh Produce and Floral Council NorCal Luncheon
On June 9, the California Avocado Commission joined Northern California produce and floral industry vendors, retailers and California avocado handlers at the Fresh Produce and Floral Council NorCal Luncheon hosted in Pleasanton, California.
Commission’s Presence at Peak Season Industry Events Builds Brand Awareness with Decision Makers
To increase demand for and penetration of California avocados on foodservice chain menus, in May the California Avocado Commission networked with targeted decision makers at two key industry events. Both events provided CAC with the opportunity to expand its target base of chain contacts for future promotions and to cement existing relationships.
