The California Avocado Commission’s social media platforms provide the Commission with a means of informing, engaging, entertaining and inspiring its fans to seek out California avocados when and where available. Each social media platform has a unique character and goals and therefore attract different audiences. Yet each social media channel presents an opportunity to emotionally connect with California avocado fans, provide them with relevant and engaging content and build brand loyalty.
Instagram is a visually-driven and artistic platform where CAC shares high quality photos of California avocados and meals to inspire its foodie fans.
Facebook is the perfect channel for sharing CAC's entertaining brand stories, photos, recipes and The Scoop blog posts.
Twitter is the ideal means of engaging in frequent two-way, real-time dialogue with California avocado fans.