Industry

The San Diego County Farm Bureau has released its Agriculture Impact Report, which documents the vital economic role the industry plays in the county and showcases the region’s rich agricultural heritage.

Jesse Landesman, a Foundation for Food and Agriculture Research Fellow at UC-Santa Barbara, is developing a modeling framework to assess soil salinization risk in California avocado groves as part of her doctoral research. The end goal is to create a decision-making tool for California avocado growers that will assist them in mitigating the effects of soil salinization in existing orchards as well as identifying potential new orchard locations at lower risk for salinization.

The California Avocado Commission Board of Directors has promoted Ken Melban to be the organization’s president, effective May 22, 2025.

On June 3, the California Avocado Society will host an Innovations and Insights field day from 9:00 a.m. – 1:00 p.m. at Limoneira Ranch located in Santa Paula, CA. Presentations will take place in the field and be followed by a catered lunch.

California avocado growers living in San Diego County are encouraged to attend the Sustainable Agricultural Lands Conservation program’s Forum for Cultivating Solutions. The event is designed to identify solutions to the economic challenges faced by agricultural producers in this region.

The California Avocado Commission’s annual grower crop survey plays a critical role in helping the Commission assess the industry’s overall productivity. Growers are highly encouraged to complete the survey by the May 7, 2025 deadline.