Industry

The California Avocado Commission Board of Directors is seeking candidates for its alternate public member position. The term for this position will expire October 31, 2028. Interested candidates should submit their resumes by Monday, August 17.

The 2025 crop reports for California counties are now available online. The reports provide an overview of agricultural data from the previous year and a look at factors that impact profitability, top crops, total acreage and market trends.

The Avocado Conference, hosted by the Hass Avocado Board and The Packer, will bring together the entire U.S. avocado supply chain to foster connections and insights that benefit the industry. The event will take place from November 18 – 20 at the Hilton San Diego Bayfront Hotel.

For growers who submitted their 2025 eligible acres before the April 24, 2026 deadline,, the USDA Assistance for Specialty Crop Farmers Program has allocated $1.625 billion through a one-time bridge payment for specialty crops not covered through the Farm Bridge Assistance program.

California avocado growers are encouraged to vote in the Hass Avocado Board elections that are currently underway. HAB provides supply and market data, conducts nutrition research, educates health professionals and brings industry leaders together to make avocados America’s most popular fruit.

The California Avocado Commission has redesigned the semi-monthly GreenSheet newsletter and will be using an upgraded email platform that allows readers to receive SMS text messages for time-sensitive alerts. In addition, the Commission will be able to customize GreenSheet alerts using grower and industry member zip codes to send targeted alerts and articles relevant to a specific growing region.

In March, Dr. Mary Lu Arpaia moderated a seminar entitled, “Exploring Avocado Growing in the Central Valley.” A recording of that session is now available online.

The University of California Agriculture and Natural Resources Subtropical Program is hosting an Avocado Flowering Seminar on April 29 from 1:00 – 3:00 p.m. The session will be held at the San Diego Farm Bureau, located at 420 South Broadway, Escondido, CA.