To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
As part of the California Avocado Commission’s crop estimating efforts, an annual mid-season crop estimating survey is conducted among growers and handlers during the month of April. The results of these surveys are used to inform the industry of the total crop expected to come to market and as a guide that helps shape the timing of CAC’s marketing efforts.
The Spring 2021 issue of From the Grove is now available on the California avocado growers’ website.
Growers Encouraged to Complete Annual Crop Survey to Help Assess the Industry’s Overall Productivity
The California Avocado Commission’s annual grower crop survey plays a critical role in helping the Commission ascertain and address the challenges growers face and to accurately predict the flow of avocados to market. Growers are highly encouraged to complete the survey.
The Commission has vigilantly worked with Congressional members to address the critical need for workable solutions to the agricultural workforce situation. In support of that mission, the Commission has joined more than 250 agricultural groups in signing a letter urging passage of Farm Workforce Modernization Act in the House.
In December 2020 CAC staff conducted a survey of AMRIC Handlers requesting crop volume and harvest timing projections for the 2021 crop year. The results of those surveys yielded a total crop volume of 317 million pounds, all varieties, with projections of April through July for peak harvest volumes. Learn more.
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