Our Vision

To be recognized as the most-desired avocado in the world by fostering a vibrant industry.

Our Mission

To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.

CAC News

From Resource Pages to Marketing Plan Pivots — CAC Adjusts to COVID-19

  • May 13, 2020

Throughout the coronavirus pandemic, the California Avocado Commission has continuously monitored the evolving situation and made swift adjustments to its marketing plans, office operations, and grower and industry communications. Learn more.

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CAC Issues Revised 2020 Crop Harvest Projections

  • Apr 15, 2020

In response to recent market disruptions caused by the coronavirus pandemic the California Avocado Commission has evaluated various scenarios of how California fruit harvest could be impacted over the course of the 2020 season and has released a revised harvest scenario. Learn more.

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Growers Encouraged to Complete Gibberellic Acid Survey

  • Apr 14, 2020

As the California Avocado Commission (CAC) works with Valent BioSciences toward a full label registration of the plant growth regulator gibberellic acid (GA), there is the potential to make label modifications to allow for better utilization of the product. Therefore, CAC is interested in learning about grower experiences using ProGibb LV Plus.

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Commission’s Crop Survey Critical to Understanding Challenges Facing Growers

  • Apr 10, 2020

The California Avocado Commission’s annual grower crop survey provides data critical to understanding the challenges growers face due to climate change, labor shortages, global competition, and water pricing and availability.

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Commission Launches COVID-19 Resource Page for California Avocado Industry Members

  • Mar 26, 2020

To help members of the California avocado industry manage the challenges presented by the coronavirus (COVID-19) pandemic, the California Avocado Commission has created a COVID-19 webpage.

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2019 CAC Annual Report Available Online

  • Mar 10, 2020

The California Avocado Commission’s 2019 Annual Report is now available on the California avocado growers’ website.

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