To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
Growers Encouraged to Complete Annual Crop Survey to Help Assess the Industry’s Overall Productivity
The California Avocado Commission’s annual grower crop survey plays a critical role in helping the Commission ascertain and address the challenges growers face and to accurately predict the flow of avocados to market. Growers are highly encouraged to complete the survey.
The Commission has vigilantly worked with Congressional members to address the critical need for workable solutions to the agricultural workforce situation. In support of that mission, the Commission has joined more than 250 agricultural groups in signing a letter urging passage of Farm Workforce Modernization Act in the House.
In December 2020 CAC staff conducted a survey of AMRIC Handlers requesting crop volume and harvest timing projections for the 2021 crop year. The results of those surveys yielded a total crop volume of 317 million pounds, all varieties, with projections of April through July for peak harvest volumes. Learn more.
The California Avocado Commission seeks interested candidates to fill two vacancies on the Commission Board of Directors — Producer Alternate Member for District 2 and Producer Alternate Member for District 3. Nominations for both positions are due February 24, 2021.
Every five years the California Department of Food and Agriculture holds a state-mandated referendum vote to provide California avocado growers the opportunity to determine whether the California Avocado Commission will be reapproved to continue for the next five years. Ballots will be mailed February 16 and must be postmarked by March 17.
The Winter 2020 issue of From the Grove is now available on the California avocado growers website. The latest issue provides a wide range of articles that examine the unprecedented challenges of the past year and look ahead to the opportunities of the 2021 season.
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