To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
Recently, the California Avocado Commission hosted the “Avocado Nitrogen and Fertility Considerations Webinar” for members of the industry. A recording of the webinar is now available on the Commission’s YouTube page.
The California Avocado Commission has launched a webpage to showcase the sustainability practices of California avocado growers. The information illustrates how California avocado growers are good stewards of the land as well as contributing members of their communities.
The deadline to complete and return the anonymous grower profitability survey has been extended to September 15, 2021. If you are a commercial avocado grower (currently paying assessments to CAC), you should have received the mailed survey in early August.
In early July the California Avocado Commission surveyed California handlers in an effort to better understand the total volume of the 2021 crop expected, and more importantly the volume that would be harvested for the later part of the season. Based on responses to the survey, CAC has issued an updated 2021 crop volume of 250 million pounds (all varieties) and has adjusted the weekly...
The 2021 California Avocado Commission General Election will take place in October 2021 for one producer member seat and one alternate producer member seat in each of the five CAC districts. In addition, one handler member seat and one alternate handler member seat are open. All seats are for a two-year term that ends on October 31, 2023.
The Summer 2021 issue of From the Grove is now available on the California avocado growers’ website.
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