To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
Throughout the coronavirus pandemic, the California Avocado Commission has continuously monitored the evolving situation and made swift adjustments to its marketing plans, office operations, and grower and industry communications. Learn more.
In response to recent market disruptions caused by the coronavirus pandemic the California Avocado Commission has evaluated various scenarios of how California fruit harvest could be impacted over the course of the 2020 season and has released a revised harvest scenario. Learn more.
As the California Avocado Commission (CAC) works with Valent BioSciences toward a full label registration of the plant growth regulator gibberellic acid (GA), there is the potential to make label modifications to allow for better utilization of the product. Therefore, CAC is interested in learning about grower experiences using ProGibb LV Plus.
The California Avocado Commission’s annual grower crop survey provides data critical to understanding the challenges growers face due to climate change, labor shortages, global competition, and water pricing and availability.
To help members of the California avocado industry manage the challenges presented by the coronavirus (COVID-19) pandemic, the California Avocado Commission has created a COVID-19 webpage.
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