Our Vision
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
Our Mission
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
Fall 2022 Issue of From the Grove Available Online
The Fall 2022 issue of From the Grove is now available on the California avocado growers website. View the highlights of the newly released issue.
Ken Melban Promoted to Vice President of Industry Affairs and Operations
Ken Melban, who joined the California Avocado Commission in 2011 as director, issues management, has been promoted to vice president of industry affairs and operations. Learn more.
Growers Encouraged to Vote in CAC 2022 General Election
The deadline to vote in the California Avocado Commission 2022 General Election is October 26, 2022. The results of the election will be announced on November 17.
CAC Announces New President Produce veteran Jeff Oberman to lead CAC
The California Avocado Commission Board of Directors has selected produce veteran Jeff Oberman to become the organization’s new president, effective October 10, 2022. Mr. Oberman’s produce industry career has spanned 25 years so far.
CAC Board of Directors to Host Grower District Meetings
The California Avocado Commission Board of Directors are hosting district meetings on September 13 (Ventura) and September 20 (Fallbrook) to directly connect with grower constituents, provide an update on Commission operations and gather input from growers.
Commission Seeks Public Member Candidates for Board of Directors
The California Avocado Commission seeks candidates to fill a public member position on its Board of Directors. The position begins November 1, 2022, with the member serving for two years.
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