Our Vision
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
Our Mission
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
Nominations Being Accepted for the CAC 2020 General Election
The annual California Avocado Commission General Election will be held in October 2020 for one producer member seat in each of CAC’s five districts, as well as one handler member seat. Producer and handler nomination forms for these positions are now available online.
Summer 2020 From the Grove Available Online
The California Avocado Commission’s Summer 2020 issue of From the Grove is now available online. View highlights from the issue.
From Resource Pages to Marketing Plan Pivots — CAC Adjusts to COVID-19
Throughout the coronavirus pandemic, the California Avocado Commission has continuously monitored the evolving situation and made swift adjustments to its marketing plans, office operations, and grower and industry communications. Learn more.
CAC Issues Revised 2020 Crop Harvest Projections
In response to recent market disruptions caused by the coronavirus pandemic the California Avocado Commission has evaluated various scenarios of how California fruit harvest could be impacted over the course of the 2020 season and has released a revised harvest scenario. Learn more.
Growers Encouraged to Complete Gibberellic Acid Survey
As the California Avocado Commission (CAC) works with Valent BioSciences toward a full label registration of the plant growth regulator gibberellic acid (GA), there is the potential to make label modifications to allow for better utilization of the product. Therefore, CAC is interested in learning about grower experiences using ProGibb LV Plus.
Commission’s Crop Survey Critical to Understanding Challenges Facing Growers
The California Avocado Commission’s annual grower crop survey provides data critical to understanding the challenges growers face due to climate change, labor shortages, global competition, and water pricing and availability.
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