Our Vision

To be recognized as the most-desired avocado in the world by fostering a vibrant industry.

Our Mission

To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.

CAC News

Food Industry Pro Terry Splane Joins CAC as New VP Marketing

  • Mar 14, 2023

The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13, 2023. Mr. Splane fills the role vacated by Jan DeLyser following her retirement last month.

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CAC Board Alternate Producer Seats Available in Districts 1, 3 and 5

  • Feb 08, 2023

The California Avocado Commission has three alternate producer seats available on the CAC Board of Directors for districts 1, 3 and 5. The vacancies will be filled by a majority vote of the Board at a meeting held on March 14 and those appointed will serve through October 31, 2023.

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Winter 2022 Edition of From the Grove Available Online

  • Jan 19, 2023

The California Avocado Commission’s Winter 2022 edition of From the Grove is now available online. The publication covers a range of business, marketing, legislative and research topics of interest to the California avocado industry.

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Commission Welcomes Feedback from California Avocado Growers at District 2 Meeting

  • Jan 15, 2023

The California Avocado Commission Board of Directors is hosting district meetings in an effort to engage with grower constituents and participate in open dialogue and conversation about the future of the California avocado industry. On Tuesday, January 31, the Commission will host a District 2 Commissioner Grower Meeting in-person in Fallbrook, CA and online via Zoom.

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CAC Publishes 2023 California Crop Estimate and Projections

  • Dec 31, 2022

In December 2022, the California Avocado Commission surveyed industry handlers to develop the 2023 California Avocado Pre-Season Crop Estimate. The estimate and harvest projections have now been released.

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CAC Field Day: Preventing Alternate Bearing Patterns and Freeze/Frost Protection

  • Dec 22, 2022

The California Avocado Commission will host a grower field day at Pine Tree Ranch in Santa Paula on January 25, 2023 from 9:30 a.m. – 11:30 a.m. Learn more about the event.

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