To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
To help avocado growers and related industry members comply with the mandatory Produce Safety Alliance training, the California Avocado Commission, in partnership with California avocado handlers, has scheduled two Produce Safety Alliance trainings exclusively for California avocado growers for a very modest fee of $35. Learn more.
The California Avocado Commission seeks interested candidates to fill a handler alternate member seat vacancy on the Commission Board of Directors. The person appointed to the position will serve for the unexpired portion of the term through October 31, 2019.
Commission to Host November 8 Grower Meeting in Santa Paula with SCE on Public Safety Power Shutoff Protocol
Southern California Edison (SCE) recently announced a Public Safety Power Shutoff (PSPS) protocol that would shut power off during extreme weather events to mitigate the potential for wildfires. CAC is hosting an informational meeting concerning the PSPS protocol that will be of interest to growers in the SCE service area.
The California Avocado Commission is conducting a brief California avocado grower online survey to better understand grower awareness and use of various irrigation techniques. The survey is part of the Commission's soil moisture sensor project at Pine Tree Ranch. Learn more.