To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
In early July the California Avocado Commission surveyed California handlers in an effort to better understand the total volume of the 2021 crop expected, and more importantly the volume that would be harvested for the later part of the season. Based on responses to the survey, CAC has issued an updated 2021 crop volume of 250 million pounds (all varieties) and has adjusted the weekly...
The 2021 California Avocado Commission General Election will take place in October 2021 for one producer member seat and one alternate producer member seat in each of the five CAC districts. In addition, one handler member seat and one alternate handler member seat are open. All seats are for a two-year term that ends on October 31, 2023.
The Summer 2021 issue of From the Grove is now available on the California avocado growers’ website.
As part of the California Avocado Commission’s crop estimating efforts, an annual mid-season crop estimating survey is conducted among growers and handlers during the month of April. The results of these surveys are used to inform the industry of the total crop expected to come to market and as a guide that helps shape the timing of CAC’s marketing efforts.
The Spring 2021 issue of From the Grove is now available on the California avocado growers’ website.