California Avocados Grow Here

Commission Launches Fresh California Avocado Consumer Ad Creative

In an increasingly competitive global market, it’s more important than ever to showcase “The best avocados have California in them.” The California Avocado Commission’s reprised consumer ad campaign does just that with creative designs that playfully illustrate the California lifestyle.

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USDA Launches Pandemic Assistance for Growers Program

The U.S. Department of Agriculture has announced it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.

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Latest News

Foodservice Restaurants Celebrate California Avocado Season

  • Jun 23, 2021

Throughout the summer, Wahoo’s Fish Tacos and Nordstrom Restaurant Group are celebrating the California avocado season with new menu items and messaging showcasing the California difference.

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New COVID-19 Emergency Temporary Standards Go Into Effect

  • Jun 22, 2021

On June 17, the new Cal/OSHA COVID-19 Prevention Emergency Temporary Standards went into effect. Employers should be aware of these updates as the new rules lift many of the COVID restrictions for fully vaccinated employees.

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Retail Promotions Drive California Avocado Sales During Peak Season

  • Jun 18, 2021

As the California avocado season moves into full swing, retail promotions with targeted retailers pique consumers’ interest in the fruit as harvesting volumes swell during the height of the season. This article showcases a few examples of California avocado promotions that took place from April into mid-June

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GreenSheet | June 16, 2021

  • Jun 16, 2021

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

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Current Markets

California Hass Field Prices Per Pound
Updated 06/09/2021
Avocado Size Conventional #1 Organic #1
48's $1.38 - $1.48 $2.30 - $2.40
60's $1.04 - $1.20 $1.94 - $2.02
70's $0.68 - $0.78 $1.58 - $1.66
Avocado Volume Summary
Week ending 06/20/2021
Weekly Volume Season-to-Date
California Total 9,743,546 166,046,738
Import Total 52,560,906 1,769,589,208
USA Total 62,914,677 1,942,084,531