Commission Launches Fresh California Avocado Consumer Ad Creative
In an increasingly competitive global market, it’s more important than ever to showcase “The best avocados have California in them.” The California Avocado Commission’s reprised consumer ad campaign does just that with creative designs that playfully illustrate the California lifestyle.
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USDA Launches Pandemic Assistance for Growers Program
The U.S. Department of Agriculture has announced it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.
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Latest News
GreenSheet | May 17, 2021
Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
Fire Preparedness and Recovery Virtual Seminars Available
The Ventura County Fire Resource Conservation District is offering a series of free wildfire prevention virtual workshops. The series will discuss wildfire prevention and tips, how to prepare for potential wildfires and allow participants to ask questions of a variety of wildfire personnel and professionals.
CAC Releases Mid-Season Update For 2021 Crop
As part of the California Avocado Commission’s crop estimating efforts, an annual mid-season crop estimating survey is conducted among growers and handlers during the month of April. The results of these surveys are used to inform the industry of the total crop expected to come to market and as a guide that helps shape the timing of CAC’s marketing efforts.
Spring Menu Promotions Build Interest in California Avocados
Restaurant chain promotions help establish spring and summer as California avocado season with fresh limited-time-offer California avocado menu items that entice diners to choose the special menu offerings when ordering meals away from home. This spring two Northern California/Bay area chains — Erik’s DeliCafe and Super Duper Burgers — are promoting fresh California avocados on their menus.
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Upcoming Events
CAC Board Web/Teleconference, May 2021
CAC Finance Committee Web/Teleconference
Production Agricultural Water E-learning Series
Current Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $1.48 - $1.58 | $2.22 - $2.40 |
| 60's | $1.12 - $1.30 | $1.94 - $2.06 |
| 70's | $0.58 - $0.86 | $1.56 - $1.66 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 11,500,053 | 100,059,397 |
| Import Total | 45,019,763 | 1,458,560,637 |
| USA Total | 56,519,816 | 1,564,222,499 |
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