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Latest News
What’s Inside the California Avocado Social Media Program
The California Avocado Commission’s social media program is a fundamental part of CAC’s demand-building marketing campaign — providing both a widespread reach and the ability to specifically target audiences where California avocados are available. The California avocado audience is highly active on social media with Facebook, Instagram and TikTok particularly popular.
Growers and Industry Members Encouraged to Complete Heatwave Impact Survey
To better understand the impact of the heatwave on the 2025 California avocado crop volume, the California Avocado Commission has drafted a brief survey. The Commission highly encourages California avocado growers and industry members to complete the survey as data from the survey will help CAC refine heatwave responses by area based on the specificity of responses.
Summer 2024 Edition of From the Grove Available Online
The Summer 2024 edition of From the Grove is now available online
Produce Business Honors CAC for “Marketing Excellence”
It is officially awards season in the produce marketing industry, and the California Avocado Commission earned one of the highest honors in August when trade publication Produce Business recognized CAC’s “What’s Inside a California Avocado?” marketing campaign in its “36th Annual Marketing Excellence Awards.
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Upcoming Events
CAC District Grower Meetings, September 2024
CAC District Grower Meetings, September 2024
CAC District Grower Meetings, September 2024
CAC Finance Committee Meeting, October 2024
Avocado Irrigation Workshop
Current Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $2.00 - $2.06 | $2.39 - $2.45 |
| 60's | $1.36 - $1.52 | $2.09 - $2.15 |
| 70's | $0.90 - $1.00 | $1.79 - $1.85 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 5,909,324 | 343,701,239 |
| Import Total | 45,221,410 | 2,200,364,810 |
| USA Total | 53,187,484 | 2,631,150,609 |
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