Understanding the behaviors behind a shopper’s decision-making process is a key component of increasing sales of California avocados. To that end, the Commission conducted an Avocado Ripeness Study during the 2021 California avocado season at Tier 1 retail account locations to gain insight into shopper preferences.
To help increase public relations exposure of fresh California avocados and California avocado growers, the California Avocado Commission foodservice team met one-on-one with media editors at the International Foodservice Editorial Council in Annapolis, Maryland.
Members of the California Avocado Commission’s foodservice team networked with menu developers at the Global Culinary Innovators Association Combine, meeting in person with targeted foodservice operators as culinary decision makers prepare menus for the 2022 season.
The California Avocado Commission’s social media program offers the Commission an opportunity to engage with its target consumers, called “Premium Californians” and expand the California avocado fan base via entertaining and informative content.
The California Avocado Commission’s Living Well Brand Advocates program raises awareness of the premium quality of California avocados and their health benefits by leveraging respected third-party nutrition, wellness and healthy lifestyle experts who share their love for the fruit on digital and social media channels.
With the return of in-person events, the California Avocado Commission once again has the opportunity to build awareness and expand penetration of fresh California avocados on foodservice chain menus by serving unique and inspirational menu items to key foodservice chain decision makers.
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