Marketing News
Commission Releases 2018-19 Dashboard Report
Prior to the start of each California avocado season, the California Avocado Commission establishes fiscal year business plan objectives and deliverables, then reports on season performance with Dashboard reports to the CAC Board of Directors. The 2018-19 Performance Highlights (Dashboard Report) is now available on the California avocado growers website.
New California Avocado Recipes Suit Many Dietary Lifestyles
California avocado recipes are a powerful means of engaging consumers, retailers and health professionals and broadening their usage of the fruit. By sharing recipes that introduce new usage ideas and incorporate a wide variety of dietary lifestyles, the California Avocado Commission encourages brand awareness among consumer and retail audiences each season
California Avocado Commission Receives Eighth Consecutive Produce Business Marketing Excellence Award
Ken Whitacre, publisher/director of Produce Business magazine, presented the California Avocado Commission’s marketing team with a Produce Business Marketing Excellence Award for 2018.
Commission Networks with Top Foodservice Trade Editors
Members of the California Avocado Commission’s foodservice team attended the 2019 International Foodservice Editorial Council Annual Conference held in Madison, Wisconsin where they met with foodservice trade editors from across the globe and showcased the California Avocados brand among notable trade influencers.
Commission Strengthens Chain Relationships at Two Recent Industry Events
Members of the California Avocado Commission’s foodservice team recently attended the Sixth Annual Global Culinary Innovators Association Combine and International Corporate Chefs Association Board/Sponsor Meeting held in Charleston, South Carolina.
PMA’s Fresh Summit Draws Record Crowds
The Produce Marketing Association’s Fresh Summit 2019 broke general attendance records this year, with more than 24,000 attendees, and secured a record-breaking audience at the Women’s Fresh Perspectives breakfast moderated by Jan DeLyser, CAC vice president Marketing, and headlined by Queen Latifah.
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