Throughout the summer, 93 Farmer Boys locations across California will showcase unique limited-time-offer menu items featuring fresh California avocados.
On June 14, California avocados broke new ground — entering into the online meal kit marketplace. The California Avocado Commission (CAC) has partnered with Chef’d.com, an online site that allows consumers to select from thousands of pre-proportioned meal kits and have them delivered right to their door.
Leading chain marketing decision-makers, chain culinarians and menu development executives gathered in Chicago for four days in May to review the latest consumer trends and develop fresh ideas for their menus and members of the California Avocado Commission joined them to network with decision makers and propose and plan menu items featuring fresh California avocados.
In the weeks leading up to California Avocado Month, the California Avocado Commission stoked California avocado fans’ excitement with media outreach, events, digital content and social media posts showcasing new recipes and specialty menu items designed to whet consumers’ appetites for their favorite fruit.
Throughout the month of May, the California Avocado Commission’s retail partners celebrated the start of peak California avocado season with a variety of in-store, social media, online and print promotions encouraging shoppers to purchase California avocados and incorporate them into their early summer celebratory menus.
As a result of last year’s successful partnership with renowned Compartés Chocolatier featuring the creation of the first-ever California Avocado White Chocolate Bar, Comparté’s has introduced a completely new and unique flavor — the California Avocado Toast Chocolate Bar.
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