Marketing News
Commission Showcases On-trend California Avocado Menu Concepts to Select Foodservice Chains
To inspire foodservice chains to add more California avocado dishes to their menus, the California Avocado Commission hosted a number of onsite menu ideation presentations with select chains. During these sessions, CAC demonstrated how California avocado menu concepts could be integrated into the chain’s menu profile and operational setup.
Season Opener Public Relations Campaign Garners Notice in Print, TV and Social Media Channels
To generate excitement and build awareness of the start of the California avocado season, the California Avocado Commission launched an integrated Season Opener program designed to capture the attention of consumers via multiple touch points.
Outdoor Wild Postings Expected to Create Engagement and Garner More Than 6 Million Impressions
Premium street-level wild postings were strategically placed in key California markets to kick off the California avocado season. These beautiful outdoor placements help the brand to connect with locals as they shop their favorite stores, eat at buzzworthy restaurants and run errands.
Early Season Restaurant Promotions Celebrate Spring with California Avocados
Early California avocado season sales were buoyed by a series of limited time offer menu promotions featuring the fruit that were launched at a variety of targeted foodservice chains in Western regional markets.
Social Media Posts Garner More than 500,000 Impressions in Just Three Weeks
Leading in to the California avocado season, the California Avocado Commission shared engaging, relevant posts on its social media pages to generate excitement — and build anticipation — around the start of the season.
Commission Showcases California Avocados in Important Northern California Market
The California Avocado Commission was a key sponsor of the Fresh Produce and Floral Council Northern California Luncheon in one of the most important markets for California avocados — the northern sector of the Golden State.
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