Marketing News
California Avocado Commission Sponsors FPFC’s Southern California Reception and Expo
This year the Fresh Produce and Floral SoCal Expo provided the California Avocado Commission with an opportunity to showcase California avocados to some of the region’s most influential produce managers and retail decision makers at the inaugural Monday Night Adventure Reception held at Disney’s California Adventure Park.
Commission Demonstrates Support for the Growing Organic Market
While organics are currently a small part of the California avocado category, the California Avocado Commission (CAC) demonstrated its support for the growing sector by participating in the Organic Produce Summit held in Monterey, California from July 11 – 12.
Peak Season California Avocado Foodservice Chain Promotions Provide Exposure in Key Western Markets
During the peak months of California avocado season, the California Avocado Commission’s targeted foodservice chain partners showcase a variety of summer-themed California avocado dishes and sides that encourage demand for the fruit while inspiring diners to incorporate California avocados in meals they prepare at home. This summer, the Commission partnered with Real Mex Restaurants, First...
Cookbook Pairs California’s Unique Regional Music with California Avocados
To celebrate and communicate to consumers that it is peak California avocado season, the California Avocado Commission has released a one-of-a-kind California Avocado Summer Soundtrack Cookbook featuring recipes inspired by various musical genres with West Coast roots.
California Avocados Celebrated at Peak Season Foodservice Events
In June, members of the California Avocado Commission’s foodservice team attended foodservice events on both coasts in order to engage with product innovation and R&D executives about advancing healthy menu options for consumers.
California Avocado Month Food Hall Promotions in Los Angeles and Portland Earn Nearly 75 Million Impressions
The California Avocado Commission expanded its California Avocado Month celebrations by partnering with select vendors at two popular food halls — one in Los Angeles, CA and the other in Portland, OR — to showcase the versatility of the fruit in global cuisines.
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