To inspire foodservice chains to add more California avocado dishes to their menus, the California Avocado Commission hosted a number of onsite menu ideation presentations with select chains. During these sessions, CAC demonstrated how California avocado menu concepts could be integrated into the chain’s menu profile and operational setup.
To generate excitement and build awareness of the start of the California avocado season, the California Avocado Commission launched an integrated Season Opener program designed to capture the attention of consumers via multiple touch points.
Premium street-level wild postings were strategically placed in key California markets to kick off the California avocado season. These beautiful outdoor placements help the brand to connect with locals as they shop their favorite stores, eat at buzzworthy restaurants and run errands.
Early California avocado season sales were buoyed by a series of limited time offer menu promotions featuring the fruit that were launched at a variety of targeted foodservice chains in Western regional markets.
Leading in to the California avocado season, the California Avocado Commission shared engaging, relevant posts on its social media pages to generate excitement — and build anticipation — around the start of the season.
The California Avocado Commission was a key sponsor of the Fresh Produce and Floral Council Northern California Luncheon in one of the most important markets for California avocados — the northern sector of the Golden State.
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