Commission’s Living Well Brand Advocates Provide Consumers’ with Trusted Health and Wellness Information
According to the International Food Information Council Foundation’s 2020 COVID-19: May 2020 Second Look at COVID-19s Impact on Food Purchasing, Eating Behaviors and Perceptions of Food Safety, dietitians, healthcare workers and government agencies are the most trusted sources of information about food. And more than half of Americans ages 46 – 64 (57%) trust a registered dietitian as an...
California Avocado Marketing Campaign Secures Millions of Impressions and Receives High Marks in Consumer Survey
With consumer lifestyles impacted by the COVID pandemic, the California Avocado Commission adjusted its marketing and advertising campaigns, prioritizing digital and social media channels with the most growth and impression levels and rescheduling outdoor campaigns for later in the season.
With the unprecedented COVID-19 situation, foodservice operators were limited to take-out or delivery only, and many had to shut their doors. For the California Avocado Commission this meant a hiatus in foodservice promotions at the start of the 2020 season. But the CAC team persevered and continues to pursue programs as foodservice opportunities open.
Avocado toast is a hugely popular trend. So, as part of the California Avocado Commission’s California Avocado Month celebration, the Commission asked four renowned chefs to create recipes that they think represent the next big culinary avocado trend.
Summer 2020 marks the ninth year the California Avocado Commission has celebrated California Avocado Month, showcasing the availability and versatility of the premium fruit during peak harvest in June. This year, with extended safer-at-home orders in states with the majority of California avocado distribution, the Commission placed renewed emphasis on recipes consumers can prepare at home.
The California Avocado Commission (CAC) prepared new digital Retail Communications Resource Kits designed to provide a variety of easy-to-access California avocado information that targeted retailers could share with their customers. The digital kits provide retail dietitians (RDs), cooking school directors and marketing teams ready-to-use materials that can be used to support retail...
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