Marketing News

Commission’s New Welcome Email Series Surpasses Expectations

  • Oct 12, 2018

The California Avocado Commission’s email newsletter, which currently has nearly 210,000 subscribers, is an excellent marketing tool to reach devoted California avocado lovers. To enhance California avocado fan engagement with the newsletter, the Commission launched a four-part email Welcome Series for new subscribers.

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Commission Shares New California Avocado Usage Ideas at Morro Bay Events

  • Oct 10, 2018

The California Avocado Commission was a sponsor of the Taste of the Grove event on September 7 and on the following day met thousands of California avocado fans at the Morro Bay Avocado and Margarita Street Festival.

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CAC Begins 40th Anniversary Celebration at PMA Fresh Summit

  • Oct 08, 2018

The 2018 Fresh Summit occupy the largest space in PMA history, with tens of thousands of attendees expected to tour 330,000 net square feet housing 1,200 exhibitors. The event is the perfect venue for the California Avocado Commission (CAC) to kick off its 40-year anniversary celebration.

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California Avocado Commission Promotes Value of California Avocados on Foodservice Menus

  • Sep 25, 2018

The 2018 Flavor Quality and American Menu event held in Napa, CA, brought leaders in agriculture, food processing and culinary arts together for a three-day networking opportunity to advance agriculture and the industries that depend upon it. Chain culinarians, commodity boards, food manufacturers and American farmers and growers engaged in broad discussions about present and future opportunities...

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Commission’s Summer Social Media Posts Top 6 Million Impressions

  • Sep 19, 2018

As California avocado fans enjoyed the sights and sounds of summer, the California Avocado Commission engaged with them on its social media channels showcasing unique recipes, sharing entertaining nutritional and educational tidbits about the Golden State fruit and lauding the fruit’s freshness and versatility.

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Commission Showcases California Avocado Menu Applications for High-profile Foodservice Executives

  • Sep 13, 2018

Two foodservice industry events provided the California Avocado Commission (CAC) with the opportunity to showcase unique, trend-setting California avocado dishes and beverages while demonstrating the benefit and value of adding the fresh fruit to menus.

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