California Avocado Merchandise Shop Holiday Promotions Garner Double and Triple-digit Sales Increases
With more consumers likely completing their holiday shopping online this year due to COVID, the California Avocado Commission ran engaging social and digital promotions featuring California avocado merchandise available exclusively at its online shop. The promotions were timed to coincide with key holiday shopping events and featured special merchandise codes to help budget-conscious consumers...
To generate excitement about the 2021 California avocado season, members of the California Avocado Commission foodservice team attended two virtual conferences to learn about flavor trends in the foodservice industry as well as to showcase the benefits of the Golden State fruit, while networking with key decision makers.
The Commission’s Year-End Dashboard report showcases the marketing team’s fiscal year achievements via a series of key performance indicators. It was presented to the California Avocado Board of Directors at their November meeting and the following are report highlights
Developing new California avocado recipes and stunning avocado beauty shots to accompany them are a highly impactful means of driving demand for the premium fruit. By piquing consumers’ interest with new recipes and fresh photography the Commission increases desire for the brand and ultimately encourages purchases of the Golden State fruit
Each year, the International Foodservice Editorial Council Annual Conference brings together foodservice editors from around the globe, providing the California Avocado Commission with ample opportunities to pitch California avocado leads, photos and recipes for editorial placements. This year, the event flipped from an on-site conference to a virtual event — the IFEC To-Go.
In a year like 2020, when trips to the grocery store were fewer and far between due to the pandemic, keeping California avocados top of mind was imperative to drive purchases and a premium price. In order to keep targeted consumers engaged with the brand, the California Avocado Commission provided consumers with compelling content that would encourage them to look for California avocados in...
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