California Avocado Commission trade marketing is directed to retail and foodservice customers as well as others on the business side of California avocado sales. These customers are the gatekeepers; the decision makers who influence or determine when and whether California avocados are merchandised in retail stores and on foodservice menus.
To help publicize California avocado season, the California Avocado Commission (CAC) was a local San Francisco sponsor of the James Beard Foundation’s Taste America® national tour, presented by Capital One®.
Northern and Southern California are some of the most important markets for California avocados, thus the California Avocado Commission’s presence at, and sponsorship of, The Fresh Produce and Floral Council’s Northern and Southern California Luncheons present important opportunities.
High preference for California avocados had retailers planning Big Game and heart-healthy Valentine’s Day promotions as soon as the early season fruit was available. To support the retailers willing to switch to California, the California Avocado Commission partnered to support them on in-store, digital and social media promotions during these key retail periods.
The California Avocado Commission foodservice team joined purchasing/supply chain, operations and culinary personnel from southern California-based restaurant chains at the Chain Gang Meeting in Long Beach, California to demonstrate the benefits of adding fresh California avocados to menus.
The California Avocado Commission’s 2020 consumer advertising campaign memorably plays on the word “avocado”, evoking what makes California the best: the weather, the scenery and the people.
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