Marketing California Avocados
Image
Jul 29, 2025
Throughout June, two of Southern California’s largest retailers — Ralphs and Albertsons/Vons/Pavilions — celebrated California Avocado Month with promotions that ultimately drove retail sales 23% higher than the previous month.
Image
Jul 24, 2025
To encourage demand for California avocados during peak season, the California Avocado Commission partnered with two retail chains to host in-store influencer events where attendees could capture content for their social channels that would build excitement around the availability of the fruit at local retailers.
Image
Jul 21, 2025
Retail Partnership Puts Growers Center Stage During California Avocado Month
Albertsons-Vons-Pavilions celebrated California avocados every week during June on the Facebook pages of all three banners, as well as on the Instagram account of Pavilions.
Image
Jul 14, 2025
The California Avocado Commission developed two powerful data tools — AvoScore Cards and Avocado Business Reviews — to demonstrate to retail partners the business benefits of stocking and promoting in-season California avocados. CAC’s retail marketing directors use these tools to deliver actionable, retailer-specific insights that help secure distribution, boost seasonal sales performance, and build loyalty for the California Avocados brand.
Image
Jul 10, 2025
California avocado growers Warren Lyall and Andy Lyall recently took center stage in Field Trips, a YouTube video series that celebrates the heart and grit of California agriculture. Filmed on the Lyall family grove in Pauma Valley, this episode gave viewers a close-up look at the hard work and care that goes into producing premium quality California avocados.
Image
Jul 7, 2025
In late April, the California Avocado Commission hosted 27 key media, foodservice, and retail partners for the “THIS is California Avocado Season Grove Tour” at Camlam Farms in Camarillo, hosted by the Lamb family. The immersive experience highlighted the care and dedication behind California avocado farming, emphasizing local, sustainable and ethical practices.
Image
Jun 27, 2025
This year, the number of retailers promoting California avocados during the lead up to Cinco de Mayo (April 29 – May 5) climbed significantly from three to 14 (a 367% increase). Further, bulk avocados led in retail sales in California and the West regions, accounting for 77% of total units sold, while bagged avocados made up the remaining 23%.
Image
Jun 19, 2025
The California Avocado Commission partners with targeted restaurant chains to promote unique California avocado menu items that showcase the local, seasonal and sustainably grown fruit. Foodservice chains that feature fresh California avocados leverage the halo effect of the fruit, creating a pull-through effect that brings positive attention to the restaurant.
Image
Jun 10, 2025
The California Avocado Commission’s 2025 consumer media plan launched April 1, 2025, and has shown impressive results to start the season, setting a strong foundation for continued growth. Results are expected to improve month-over-month with ongoing optimizations.
Image
Jun 9, 2025
To increase exposure and awareness of California avocados in the foodservice sector, the California Avocado Commission debuted the inaugural “Best of California” celebration for editors of important foodservice publications at an event in Chicago where they highlighted restaurants and chefs who showcase California’s favorite fruit, avocados, in unique California style.