Marketing News
Waze GPS Direction App Drives Consumers to Point-of-Purchase
The California Avocado Commission (CAC)is partnering in July with Waze, a popular Google-owned GPS app for mobile devices that allows its 50 million users to get driving directions and report incidents like objects on the road, car accidents and police activity.
Registered Dietitian Nutritionists Showcase Healthy, Appetizing Benefits of California Avocados
According to the International Food Information Council Foundation’s 2018 Food and Health Survey, Registered Dietitian Nutritionists (RDNs) remain one of the top trusted sources for nutrition information. Recognizing the impact trusted resources can have on building consumer awareness of fresh California avocados’ nutritional benefits, the California Avocado Commission partnered with...
Commission Utilizes New Consumer Advertising Vehicle: Hulu
This season the California Avocado Commission (CAC) embarked on a new consumer advertising tactic: running ads on Hulu, a streaming video channel. Hulu is an ideal advertising platform because its quality programming is targetable to California and CAC’s “premium Californian” target audience spends a significant amount of their media time streaming video (21 percent) compared to cable TV,...
Commission Connects with Industry Leaders in Chicago
The California Avocado Commission recently met with chain marketing decision makers and chain culinary and menu development executives at two events in Chicago, Illinois and spoke with targeted contacts to propose and plan menu items and discuss the benefits and value of the fruit on foodservice menus.
Denny’s Restaurant Chain Showcases California Avocados During Peak Season
Fresh California avocados will gain additional consumer exposure in California and Nevada through the end of the summer thanks to an upsell promotion at Denny’s restaurants.
Commission Joins Celebration of the Hass Family and California Avocados
On May 18, the California Avocado Commission joined California avocado fans at the La Habra Heights Avocado Festival to celebrate avocados and honor Rudolph and Elizabeth Hass’ grandchildren and son-in-law.
- 1 of 21
- Load More
