California-based Restaurant Chains Leverage California Avocado Season to Promote Freshness on the Menu
According to Menu Matters, almost 90% of consumers believe restaurants with California avocados on the menu feature fresh and high-quality ingredients. Promoting California avocados on the menu during California avocado season provides a halo effect for restaurant chains that partner with the California Avocado Commission and showcase the fruit during its peak availability.
To show support for retailers carrying California avocados and help them promote the availability of the fruit during peak season, the California Avocado Commission reached out to select retail dietitians, retail cooking school directors and retailers to help them align their promotions with California Avocado brand messaging that would pique the interest of their customers.
From July 21 – 22, the California Avocado Commission showcased the benefits and value of fresh California avocados on the menu to culinary and produce decision-makers at the Produce Marketing Association Foodservice Conference and Expo in Monterey, California. This event marked the first time in nearly two years the PMA hosted an in-person industry gathering.
To celebrate California Avocado Month, the California Avocado Commission hosted the quintessential summer event — a drive-in movie night at Brea Mall where guests could enjoy a Southern California classic, Angels in the Outfield.
Major chain retailers who partner with the California Avocado Commission on promotional campaigns help deliver solid returns for growers while broadening brand awareness and loyalty across the western U.S. Learn more about CAC's promotional partnerships with Walmart, Natural Grocers and Fresh Market.
The California Avocado Commission has established itself as an added-value resource for foodservice operators looking to energize their menu with the popular California avocados by providing inspirational menu ideation sessions that demonstrate the quality and versatility of the fruit through easy-to-execute menu concepts. This season, the CAC foodservice team presented summer menu concepts to...
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