Marketing News
FoodOvation Event Leads to California Avocado Menu and Promotional Opportunities
From April 10 – 13, the California Avocado Commission’s foodservice team attended the invitation-only FoodOvation event in Sun Valley, Idaho, and networked with chain restaurant chefs, owners and heads of purchasing and marketing.
Foodservice Chains Launch California Avocado Menu Promotions
California avocado limited-time-only menu promotions create a sense of urgency among diners eager to enjoy the in-season fruit in “special” menu items while they remain available. By partnering with foodservice chains to showcase the LTO menu offerings, the CAC expands awareness of the fruit’s seasonal availability and encourages brand loyalty.
CAC Virtual Charcuterie Class Generates Nearly 19 Million Consumer Impressions
To generate excitement and build demand for California avocados, the California Avocado Commission hosted a virtual cooking class on March 31 for key media representatives, dietitians, brand advocates and retail contacts showcasing just how easy it is to incorporate the fruit into on-trend decorous and delicious charcuterie boards.
Commission Demonstrates Industry Support and Showcases California Avocados at FPFC Luncheon
On March 16, more than 150 industry members gathered at the Langham Hotel in Pasadena, California for the Fresh Produce and Floral Council Membership Luncheon. The luncheon sponsorship offered the California Avocado Commission an impactful opportunity to build awareness of and loyalty to the fruit.
Commission Networks with Collegiate and University Foodservice Industry to Reach Gen Z
From March 1 – 3, the California Avocado Commission foodservice team attended the National Association of College and University Food Services Pacific/Continental regional conference, building relationships with West Coast-based college and university foodservice directors to help encourage demand for and loyalty to California avocados.
Commission’s Creative Consumer Media Plan Expected to Garner More Than 257 Million Impressions
To encourage demand for California avocados while building preference and loyalty for the brand, the California Avocado Commission crafts a consumer advertising plan that uses a diverse array of media vehicles to engage with, inform and entertain its targeted Premium Californians and avocado super users, mega users, and ultra users. Learn more.
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