Marketing News

Waze GPS Direction App Drives Consumers to Point-of-Purchase

  • Jul 12, 2019

The California Avocado Commission (CAC)is partnering in July with Waze, a popular Google-owned GPS app for mobile devices that allows its 50 million users to get driving directions and report incidents like objects on the road, car accidents and police activity.

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Registered Dietitian Nutritionists Showcase Healthy, Appetizing Benefits of California Avocados

  • Jul 10, 2019

According to the International Food Information Council Foundation’s 2018 Food and Health Survey, Registered Dietitian Nutritionists (RDNs) remain one of the top trusted sources for nutrition information. Recognizing the impact trusted resources can have on building consumer awareness of fresh California avocados’ nutritional benefits, the California Avocado Commission partnered with...

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Commission Utilizes New Consumer Advertising Vehicle: Hulu

  • Jul 05, 2019

This season the California Avocado Commission (CAC) embarked on a new consumer advertising tactic: running ads on Hulu, a streaming video channel. Hulu is an ideal advertising platform because its quality programming is targetable to California and CAC’s “premium Californian” target audience spends a significant amount of their media time streaming video (21 percent) compared to cable TV,...

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Commission Connects with Industry Leaders in Chicago

  • Jun 26, 2019

The California Avocado Commission recently met with chain marketing decision makers and chain culinary and menu development executives at two events in Chicago, Illinois and spoke with targeted contacts to propose and plan menu items and discuss the benefits and value of the fruit on foodservice menus.

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Denny’s Restaurant Chain Showcases California Avocados During Peak Season

  • Jun 24, 2019

Fresh California avocados will gain additional consumer exposure in California and Nevada through the end of the summer thanks to an upsell promotion at Denny’s restaurants.

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Commission Joins Celebration of the Hass Family and California Avocados

  • Jun 18, 2019

On May 18, the California Avocado Commission joined California avocado fans at the La Habra Heights Avocado Festival to celebrate avocados and honor Rudolph and Elizabeth Hass’ grandchildren and son-in-law. 

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