Marketing News

Foodservice Restaurants Celebrate California Avocado Season

  • Jun 23, 2021

Throughout the summer, Wahoo’s Fish Tacos and Nordstrom Restaurant Group are celebrating the California avocado season with new menu items and messaging showcasing the California difference.

Read More


Retail Promotions Drive California Avocado Sales During Peak Season

  • Jun 18, 2021

As the California avocado season moves into full swing, retail promotions with targeted retailers pique consumers’ interest in the fruit as harvesting volumes swell during the height of the season. This article showcases a few examples of California avocado promotions that took place from April into mid-June

Read More


California Avocados Featured on Quick-service and Full-service Menus Through Spring and Summer

  • Jun 09, 2021

Foodservice chain promotions play an important role in establishing spring and summer as California avocado season by featuring limited-time-offer menu items that build awareness of the fruit’s seasonality and encourage sales. This year Del Taco and Denny’s are showcasing California avocado menu items that pique the interest of diners and create a sense of urgency to enjoy the away-from-home...

Read More


Brand Advocate Program Garners Nearly 83 Million Impressions During Early 2021 California Avocado Season

  • Jun 04, 2021

As part of its California Avocado Brand Advocate program, the California Avocado Commission partnered with six advocates who have an influential social media following and sizeable blog channel viewership to share compelling stories, beautiful photography and unique California avocado recipes with their followers. By leveraging respected third-party spokespeople, the Commission is able to expand...

Read More


State of the Avocado Category Report

  • May 21, 2021

The State of the Avocado Category report uses IRI FreshLook data to provide an overview of long-term dollar sales and volume sales at retail for the total U.S. and the California region (2017-2020). It also provides an overview of all the regions in the country and a deep dive into the avocado category with particular attention paid to retail sales in California.

Read More


Spring Menu Promotions Build Interest in California Avocados

  • May 12, 2021

Restaurant chain promotions help establish spring and summer as California avocado season with fresh limited-time-offer California avocado menu items that entice diners to choose the special menu offerings when ordering meals away from home. This spring two Northern California/Bay area chains — Erik’s DeliCafe and Super Duper Burgers — are promoting fresh California avocados on their menus.

Read More