Marketing News

PMA’s Fresh Summit Draws Record Crowds

  • Nov 06, 2019

The Produce Marketing Association’s Fresh Summit 2019 broke general attendance records this year, with more than 24,000 attendees, and secured a record-breaking audience at the Women’s Fresh Perspectives breakfast moderated by Jan DeLyser, CAC vice president Marketing, and headlined by Queen Latifah.

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Commission Joins 80,000 California Avocado Fans at Festival

  • Oct 22, 2019

For three days in October, the town of Carpinteria played host to more than 80,000 California avocado fans at its 33rd annual California Avocado Festival and the California Avocado Commission was there to share information and California avocado-branded giveaways with attendees.

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Commission Joins Agriculture and Culinary Leaders to Share Ideas About Industry’s Future

  • Oct 09, 2019

The California Avocado Commission joined chain culinarians, commodity board members, food manufacturers and American farmers and growers in broad discussions concerning the challenges and opportunities of the related industries at the "Flavor, Quality and American Menu" conference hosted by the Culinary Institute of America.

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Commission’s Partnerships with Registered Dietitian Nutritionists Encourage Consumers to Purchase California Avocados

  • Oct 03, 2019

Registered Dietitian Nutritionists are one of the top trusted sources for nutrition information. To provide consumers with relevant nutrition information about the benefits of California avocados, the California Avocado Commission (CAC) partnered this season with Liz Shaw, MS, RDN, CLT, CPT and Manuel Villacorta, MS, RDN.

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CAC Prepares for PMA Fresh Summit 2019

  • Sep 25, 2019

The California Avocado Commission is preparing for the Produce Marketing Association (PMA) Fresh Summit event in its home territory this year. At Fresh Summit the Commission will wrap up the celebration of its 40-year anniversary and kick off its next 40 years of groundbreaking avocado marketing.

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California Avocado Fans Celebrate the Fruit at Morro Bay Festival

  • Sep 20, 2019

The California Avocado Commission joined nearly 12,000 California avocado fans at the Morro Bay Avocado and Margarita Festival held along the picturesque waterfront on September 7.

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