The California Avocado Commission’s retail trade advertising campaign is an important means of building brand awareness and reinforcing the brand’s premium position. The new ad campaign was launched in March with an editorial feature showcasing the Commission’s programs in Produce Business’ Master of Merchandising issue.
With California avocado volume building, the California Avocado Commission’s consumer ad campaign is in high gear. This year the campaign will promote close-to-home California avocados with customized print and outdoor ads featuring illustrations specific to the California market they will appear in.
Once again, the California Avocado Commission joined nearly 100,000 California avocado fans at the mid-April Fallbrook Avocado Festival, joining fans eagerly seeking new California avocado recipes, nutrition information and answers to their questions about growing their favorite Golden State fruit.
As consumers eagerly awaited the start of the 2018 California avocado season, the California Avocado Commission launched a public relations campaign designed to pique fans’ interest and generate excitement about their favorite fruit.
On April 4 and April 5, members of the California Avocado Commission joined Chef Dave Woolley, Chef Dina Paz, Registered Dietitian Mitzi Dulan and guests from The Packer and The Produce News for intimate get-togethers in Kansas City.
Across the nation, 564 Del Taco units will showcase fresh California avocados in limited-time-offer menu items from April 19 – June 21.
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