Marketing California Avocados | California Avocado Commission

Marketing News

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Dr. Sexton shared findings from the CAC-commissioned study indicating that CAC promotions have had a significant impact on consumption during the past five years.

UC Davis Study Indicates CAC 2013-17 Marketing Had a Significant Positive Impact

Dec 06, 2018

On November 13, Dr. Richard Sexton presented findings from the recently completed study, “Economic Impacts of the California Avocado Commission’s (CAC) Advertising and Promotion Program: 2013 – 2017” to the CAC Board. Learn more about the results of the study.

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Susan Hughes discussed California avocado research with Technomic’s Managing Editor Aimee Harvey.

Commission Maintains High Profile with Leading Foodservice Trade Editors

Nov 29, 2018

Foodservice editors representing some of the top trade publications in the nation joined the California Avocado Commission and others at the 2018 International Foodservice Editorial Council (IFEC) Annual Conference in Raleigh, North Carolina from October 24 – 26.

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Desmond Fannin of Sodexo proudly shows off his California avocado socks.

Commission Pitches Fresh California Avocado Menu Items to Top Chain Culinarians

Nov 25, 2018

In preparation for the 2019 California avocado season, members of the California Avocado Commission’s foodservice team traveled to Miami, Florida where they met with culinarians of the top 201-400 ranked restaurant chains.

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Shanan Cox of Sam’s Club met with CAC Vice President Marketing Jan DeLyser, Retail Marketing Director Dave Anderson and CAC Board Secretary Jessica Hunter.

Commission Celebrates 40th Anniversary and Earns Marketing Award at PMA Fresh Summit

Nov 09, 2018

The Produce Marketing Association Fresh Summit 2018 attracted more than 21,000 attendees from 60 nations, providing the California Avocado Commission with the perfect opportunity to celebrate its 40th anniversary with retailers, handlers, growers, registered dietitians, educators and media members from around the globe.

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Content that dispels common avocado misconceptions has been well received — like this video about seasonality that was viewed more than 57,000 times.

Commission’s Autumn Social Media Posts Garner More Than 1.5 Million Impressions

Nov 07, 2018

Even as the California avocado season winds down, it’s important for the California Avocado Commission to remain engaged with California avocado fans as a trusted resource for information and content concerning their favorite fruit. The Commission’s posts on Facebook, Twitter and Instagram generated more than 1.5 million social media impressions for the months of September and October.

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The California Avocado Commission tent, located at the entrance to the California Avocado Festival, was very popular with attendees.

Commission Shares Growing Advice and New Recipes with California Avocado Fans at Street Festival

Oct 22, 2018

The three-day Carpinteria California Avocado Fest, known as AvoFest, is one of the largest free festivals in California, with an estimated attendance of more than 100,000. AvoFest is an ideal event for the California Avocado Commission to share new recipe ideas that inspire thousands of fans to expand their usage of California avocados and enjoy the fruit in their beverages, snacks, desserts...