Marketing News
Commission Provides Targeted Retailers with New Digital California Avocado Communications Kit
The California Avocado Commission (CAC) prepared new digital Retail Communications Resource Kits designed to provide a variety of easy-to-access California avocado information that targeted retailers could share with their customers. The digital kits provide retail dietitians (RDs), cooking school directors and marketing teams ready-to-use materials that can be used to support retail...
Blogger Advocates Share Compelling California Avocado Content
To drive awareness of the start of the 2020 California avocado season, the California Avocado Commission chose six health, wellness and lifestyle bloggers recognized for their compelling story capabilities and usage of beautiful photography to share California avocado content with their loyal followers.
Commission’s Season Opener Campaign Generates More than 115 Million Impressions
The California Avocado Commission’s (CAC) season opener program is essential to generating excitement and awareness about the start of the California avocado season. Combined, CAC’s robust media outreach, public relations and consumer advertising campaigns engage consumers across multiple platforms and encourage them to enjoy the fruit in a variety of recipes during peak season.
CAC’s Tiered Account Program Aligns Supply with Marketing Resources to Optimize Retail Sales
The goal of the California Avocado Commission’s Tiered Account Program, which is now in its fifth year, is to create alignment between supply and marketing resources, and encourage distribution where customers have demonstrated a preference for California avocados. Learn more about the steps the Commission takes to guide its retailer partnership decisions each season.
Marie Callender’s Features Three California Avocado Menu Items on Limited Selection Menu
In March, 22 Marie Callender’s locations in California and Nevada featured three Take-Out/To-Go menu items that included fresh California avocados — Southwest Avocado with Chicken or Shrimp Salad, Turkey Croissant Club with Avocado and Fresh Avocado and Shrimp Stack.
Commission Partners with Produce Brands for #WhatsInYourFruitBowl Social Media Campaign
According to the Centers for Disease Control (CDC), only 1 in 10 Americans eat enough fruits and vegetables. To motivate consumers to enjoy more produce and expand awareness of early-season California avocados, the California Avocado Commission partnered with produce brands on the #WhatsInYourFruitBowl social media initiative.
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