Marketing News
Retailers, Influencers and Media Partners Celebrate Peak-Season California Avocado Month
California Avocado Month provides the California Avocado Commission and its targeted partners with the opportunity to celebrate peak season, build awareness of the fruit’s availability in local markets and inspire consumers to purchase the locally grown and sustainably farmed fruit.
Northern California Bay Area Celebrates California Avocado Season
To help promote California avocado season, the California Avocado Commission partnered with two popular Northern California restaurant chains showcasing unique menu items and promotions urging diners to enjoy the fruit while it is at its peak availability. The restaurant chain promotions help build demand for the fruit and loyalty to the brand.
California Avocado Commission June Marketing Digest
Learn more about the Commission's peak-season advertising, social media, foodservice and retailer promotions.
Spring and Cinco de Mayo Promotions Encourage Brand Awareness
Cinco de Mayo continues to serve as one of the biggest sales drivers for avocados in the United States. To ensure distribution of California avocados arrives to retailers early enough to gain momentum leading into the holiday, the Commission partners with targeted customers on early season ad activations that spark interest in the locally grown fruit.
Video of the Month: California Avocados Season Begins at New Seasons Market (KOIN TV)
The California Avocado Commission’s featured Video of the Month for June 2024 comes from KOIN TV in Portland, Oregon.
May 2024 Marketing Digest
This May, the Commission's consumer advertising has exceeded KPIs, the consumer website homepage has been updated to integrate with the new ad campaign, CAC staff attended IFPA and public relations activities have begun in preparation for California Avocado Month. Learn more.
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