Marketing News

Diverse California Avocado Menu Featured at 15th Annual Flavor Experience Conference

  • Sep 13, 2019

Members of the California Avocado Commission’s foodservice team joined research and development/product innovation, corporate and executive chefs, purchasing/supply chain and marketing personnel from restaurant chains spanning the nation at the 15th Annual Flavor Experience Conference. 

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Late Season California Summer Entertaining Program Secures More Than 50 Million Impressions

  • Sep 12, 2019

As the season progressed, the California Avocado Commission (CAC) launched the California Summer Entertaining campaign — a robust program that piqued the interest of consumers with unique recipes, interesting blog posts and mouth-watering photography, urging them to purchase California avocados while they were still in season.

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Customized Retail Influencer Programs Reach Consumers in Stores, on Digital Channels and via Print

  • Sep 09, 2019

By partnering with targeted retailers and crafting marketing programs specifically tailored to the retailers’ customers, the California Avocado Commission can share California avocado brand messaging, unique recipes and versatile usage ideas with consumers in stores, at home or on the road. This season CAC’s retail partners showcased California avocados at point-of-purchase, in mailers...

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The Commission Showcases the Value and Versatility of Fresh California Avocados at PMA Foodservice Conference & Expo

  • Aug 27, 2019

From July 26 – 27, approximately 1,800 foodservice operators, distributors, packers and handlers attended the 2019 Produce Marketing Association (PMA) Foodservice Conference & Expo held in Monterey, CA. Members of the California Avocado Commission (CAC) foodservice team networked with chain produce purchasing personnel at the event, participated in brainstorming sessions and exhibited at the...

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California Avocado Grower Videos Showcase Craftsmanship Behind the Fruit

  • Aug 22, 2019

This season the California Avocado Commission released a series of new California avocado grower videos showcasing the care and craftsmanship that goes into producing each California avocado, building brand awareness and affinity while spurring growth in purchase intent.

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Commission Engages with Industry Leaders and the Next Generation at the FPFC Expo

  • Aug 13, 2019

As a key sponsor of the Fresh Produce and Floral Council (FPFC) Expo 2019, the California Avocado Commission (CAC) was able to showcase fresh California avocados at the height of the season while sharing important information about the fruit.

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