Marketing News
Super Duper Burgers and Mixt Promote Fresh California Avocados During Peak Season
Two California-based restaurant chains encouraged diners to take advantage of peak California avocado season by venturing out and picking up unique California avocado menu items at one of their locations. Thirteen Mixt locations across the state and a dozen Super Duper Burgers locations in Northern California showcased the fruit during peak California avocado season.
COMMISSION LAUNCHES CALIFORNIA AVOCADO MERCHANDISE SHOP
On September 8 the California Avocado Commission launched a California avocado merchandise shop to sell California avocado-branded merchandise online. The shop is designed to satisfy consumers who have asked where to buy such items and to promote the California avocado brand via its aficionados.
California Avocado Blogger Advocates Share Their Love for Avocados
Blogger partners provide the California Avocado Commission (CAC) with an entertaining and informative means of connecting with consumers interested in health, wellness and lifestyle trends. This year, CAC selected 11 individuals to participate in its blogger advocate program, carefully selecting bloggers with compelling storytelling capabilities, a knack for capturing beautiful photography and an...
Commission’s Customized Retail Influencer Programs Garner 6.8 Million Impressions
With California avocado season in full swing, the California Avocado Commission had to swiftly reinvent traditional in-store retail promotions for its targeted retail customers by crafting customized digital opportunities that allowed retailers to engage with shoppers whose lifestyles were curtailed by the COVID-19 pandemic. The Commission nimbly pivoted away from in-store demos and sampling...
Two New Chain Partners Leverage the Value of Fresh California Avocados on the Menu
Partnering with restaurant chains during peak California avocado season provides more exposure for and engagement around the fruit courtesy of the chains’ unique California avocado menu items and promotions. These menu items drive sales, build brand awareness and inspire diners to prepare similar California avocado meals at home.
Commission Participates in Kitchen Collaborative Project to Fuel Flavor Innovation Among Chefs
To help celebrate the passion and potential of the restaurant industry, which has been impacted by COVID-19-related furloughs, the California Avocado Commission participated in Flavor & The Menu magazine’s Kitchen Collaborative recipe development initiative.
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