Marketing California Avocados | California Avocado Commission

Marketing News

Recipe Section of Commission's Consumer Website Undergoes Complete Overhaul

Jan 22, 2019

To remain relevant in the crowded and competitive digital sphere, the California Avocado Commission routinely analyzes its website performance to identify new opportunities to engage with avocado consumers and other visitors to its website, CaliforniaAvocado.com.

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The vast majority of Super Shoppers indicated they are aware of California as a unique avocado growing region.

Study Indicates Super Shoppers Proactively Choose California Avocados

Jan 09, 2019

Just 25 percent of all avocado shoppers account for nearly three out of every four avocado purchases. Because these valuable avocado shoppers, designated as “Super Shoppers” by the California Avocado Commission, account for such a large proportion of all avocado purchases, the Commission conducted a study in Summer 2018 to investigate their shopping behavior and preferences. Learn more.

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CAC’s 2017-18 Year-End Dashboard Report provides important information about price, crop movement, revenue and marketing programs.

Year-end Marketing Report Showcases Highlights of the 2017-18 California Avocado Season

Dec 19, 2018

At the November California Avocado Commission board meeting, CAC’s marketing team provided information on the 2017-18 season in a year-end Dashboard report. Review highlights of the report.

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Dr. Sexton shared findings from the CAC-commissioned study indicating that CAC promotions have had a significant impact on consumption during the past five years.

UC Davis Study Indicates CAC 2013-17 Marketing Had a Significant Positive Impact

Dec 06, 2018

On November 13, Dr. Richard Sexton presented findings from the recently completed study, “Economic Impacts of the California Avocado Commission’s (CAC) Advertising and Promotion Program: 2013 – 2017” to the CAC Board. Learn more about the results of the study.

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Susan Hughes discussed California avocado research with Technomic’s Managing Editor Aimee Harvey.

Commission Maintains High Profile with Leading Foodservice Trade Editors

Nov 29, 2018

Foodservice editors representing some of the top trade publications in the nation joined the California Avocado Commission and others at the 2018 International Foodservice Editorial Council (IFEC) Annual Conference in Raleigh, North Carolina from October 24 – 26.

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Desmond Fannin of Sodexo proudly shows off his California avocado socks.

Commission Pitches Fresh California Avocado Menu Items to Top Chain Culinarians

Nov 25, 2018

In preparation for the 2019 California avocado season, members of the California Avocado Commission’s foodservice team traveled to Miami, Florida where they met with culinarians of the top 201-400 ranked restaurant chains.