Marketing News
Commission’s Retail Trade Advertising Campaign Informs Retail Buyers and Decision Makers
In light of competition for placement at retail, it is important the industry is reminded of the high consumer demand for California avocados and the support the California Avocado Commission provides. The Commission’s retail trade advertising campaign is a highly effective means of reminding decision makers of the volume sales lift they can generate during the peak season.
Pre-season California Avocado Video Ads Generate Excitement for the Upcoming Season
To encourage early season demand for and awareness of California avocados, the California Avocado Commission launched pre-season media on popular online platforms — including YouTube, Facebook and Instagram — to engage with targeted consumers and generate excitement for the start of the California avocado season.
Highlights from the 2022 California Avocado Tracking Study
The California Avocado Tracking Study has been conducted regularly since the mid-1990s. The 2022 study provides a wealth of information that helps the California Avocado Commission marketing team direct communications, as well as measure progress against some objectives and performance measures detailed in the annual business plan.
Low Interest Disaster Loans Available for Recent Storms and Flooding
The U.S. Small Business Administration is providing long-term, low interest direct federal loans for agricultural operations in San Luis Obispo and Ventura counties affected by the severe winter storms, flooding, landslides and mudslides occurring from December 27, 2022 through January 31, 2023. Learn more.
Produce Industry Icon Jan DeLyser to Retire - CAC actively seeking new vice president of marketing
Produce industry maven Jan DeLyser announced her plan to retire from the California Avocado Commission after 24 years of service to the organization. The tentative timing for her retirement is mid-February 2023.
Commission Showcases 2023 California Avocado Crop at Chain Restaurant Roundtable
The California Avocado Commission foodservice team attended the Kinetic 12 Emergence Operator-Supplier Roundtable event in early December, taking advantage of a key opportunity to educate purchasing and supply chain decision-makers about the benefits and value of California avocados.
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