Marketing News
Commission’s Tiered Account Program Now in its Fourth Year Has Delivered an FOB Price Advantage
The California Avocado Commission’s Tiered Account Program plays a critical role in aligning supply and marketing activities to identify and target regions where consumers are willing to pay a premium for California avocado. The program has been a success — with data from 2018 indicating that California avocados sold within the state received an18 percent FOB premium over imports.
Commission Secures New Southern California Restaurant Chain Contacts
On February 5, the California Avocado Commission joined culinary and supply chain personnel from Southern California-based restaurant chains at MarketVision’s Chain Gang Meetings. Learn more.
Successful Big Game Retail Promotions Mark the Start of the Early California Avocado Season
To provide California avocado growers with outlets for their early season harvests and encourage sales of California avocados during a key consumption period, the California Avocado Commission partnered with two upscale retail chains to launch integrated in-store and social media campaigns pairing the fruit with Big Game day celebrations.
BUILDING ANTICIPATION FOR CALIFORNIA AVOCADO SEASON
The California Avocado Commission is actively building anticipation for the 2019 California avocado season, teasing targeted consumers with social media communications and working with retailers and foodservice operators to set up timely crop transitions and customized promotions.
Building Longstanding Retailer and Foodservice Loyalty to California Avocados with Pre-season Preparation
As soon as the California Avocado Commission Board of Directors approved CAC’s annual plan, the merchandising/marketing teams began preparing messaging and materials to present to retailers and foodservice operators in advance of California avocado season. Learn more about the pre-season activities about the CAC merchandising/marketing teams.
Recipe Section of Commission's Consumer Website Undergoes Complete Overhaul
To remain relevant in the crowded and competitive digital sphere, the California Avocado Commission routinely analyzes its website performance to identify new opportunities to engage with avocado consumers and other visitors to its website, CaliforniaAvocado.com.
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