Marketing News
Fast-growing California Burger Chain Launches Summer California Avocados Promotion
Throughout the summer, 93 Farmer Boys locations across California will showcase unique limited-time-offer menu items featuring fresh California avocados.
California Avocados Enter the Online Meal Store Space
On June 14, California avocados broke new ground — entering into the online meal kit marketplace. The California Avocado Commission (CAC) has partnered with Chef’d.com, an online site that allows consumers to select from thousands of pre-proportioned meal kits and have them delivered right to their door.
California Avocado Menu Items Showcased at National Restaurant Association Show
Leading chain marketing decision-makers, chain culinarians and menu development executives gathered in Chicago for four days in May to review the latest consumer trends and develop fresh ideas for their menus and members of the California Avocado Commission joined them to network with decision makers and propose and plan menu items featuring fresh California avocados.
Two Celebrated Food Halls Showcasing Culinary Versatility of California Avocados in June
In the weeks leading up to California Avocado Month, the California Avocado Commission stoked California avocado fans’ excitement with media outreach, events, digital content and social media posts showcasing new recipes and specialty menu items designed to whet consumers’ appetites for their favorite fruit.
Retailers Celebrate May with California Avocados
Throughout the month of May, the California Avocado Commission’s retail partners celebrated the start of peak California avocado season with a variety of in-store, social media, online and print promotions encouraging shoppers to purchase California avocados and incorporate them into their early summer celebratory menus.
California Avocado Toast Chocolate Bar Available Worldwide
As a result of last year’s successful partnership with renowned Compartés Chocolatier featuring the creation of the first-ever California Avocado White Chocolate Bar, Comparté’s has introduced a completely new and unique flavor — the California Avocado Toast Chocolate Bar.
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