Each year, the International Foodservice Editorial Council Annual Conference brings together foodservice editors from around the globe, providing the California Avocado Commission with ample opportunities to pitch California avocado leads, photos and recipes for editorial placements. This year, the event flipped from an on-site conference to a virtual event — the IFEC To-Go.
In a year like 2020, when trips to the grocery store were fewer and far between due to the pandemic, keeping California avocados top of mind was imperative to drive purchases and a premium price. In order to keep targeted consumers engaged with the brand, the California Avocado Commission provided consumers with compelling content that would encourage them to look for California avocados in...
Due to COVID-19, for the first time in seven decades the Produce Marketing Association Fresh Summit was held virtually, with attendees from 64 countries flocking to the virtual event, which played host to 31 speakers, showcased more than 21 hours of educational content and drew more than 360 exhibitors. The California Avocado Commission participated and sponsored the virtual...
To support foodservice operators coping with the COVID-19 pandemic and to increase awareness of California avocados with a core group of industry members, the California Avocado Commission pitched the idea of a webinar for foodservice professionals to Food News Media. As a result, 232 foodservice professionals participated in the 60-minute webinar.
In August two new chain partners — Wahoo’s Fish Tacos and Islands Restaurants — celebrated the late summer California avocado season with menu items featuring the fresh fruit.
This year, the California Avocado Commission (CAC) launched its own LinkedIn page in an effort to establish a new avenue of communication with key industry business leaders and share the Commission’s messaging, promotions and activities with retailers, wholesalers, growers, shippers, category buyers and industry professionals.
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