The California Avocado Commission is trying something new this year: once per month we will provide a “Marketing Digest” with very brief updates on a variety of topics. We will include summary headlines so if you only have time to scan the topics at least you will get a little information about marketing support.
The California Avocado Commission Marketing team has created a game plan for 2024 designed to elevate efficiency and effectiveness in 2024. Due to economic conditions and budget cuts versus 2023, no stone was left unturned as the team strived to optimize investment and drive successful results
In the spring and summer of 2023, the California Avocado Commission began a search to find a new consumer marketing agency that could lead both consumer advertising and consumer public relations activities. The search committee unanimously selected Curious Plot as CAC’s new agency of record.
Representatives from the California Avocado Commission foodservice team attended the International Foodservice Editorial Council 2023 Annual Conference to demonstrate its leadership as a resource for information about California avocados while pitching content ideas to build awareness of the California Avocados brand.
Members of the Commission attended the nation’s largest produce show — the International Fresh Produce Association Global Produce and Floral Show — which gathers industry leaders from across the U.S. and provides the Commission with an opportunity to showcase the California Avocados brand, while encouraging demand for the fruit with key retail decision makers.
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