Marketing News

Multi-faceted California Avocado Retail Promotions Showcase Growers and Sustainability

  • May 27, 2024

Designed to encourage demand for California avocados, the California Avocado Commission kicked off this season’s retail programs with multi-faceted in-store, digital and social promotions at Gelson’s Markets and Mollie Stone’s Markets.

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Southern California-based foodservice chains support locally grown and sustainably farmed California avocados

  • May 21, 2024

Flame Broiler and NORMS are showcasing California avocados on their menus and with targeted social media posts and email blasts. Learn more. 

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California Avocado Commission's Current and Upcoming Partnerships

  • May 15, 2024

California Avocado promotions build demand and loyalty for California avocados by securing timely distribution of the fruit with targeted retailers and foodservice operators. Learn more about CAC's current and upcoming partnerships.

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Commission Launches New Ad Creative Across Digital and Out-of-home Channels

  • May 14, 2024

As of April 1, the California Avocado Commission has launched its new consumer advertising creative — showcasing the locally grown and sustainably farmed  avocados — with a strategic mix of digital, audio, video, customized content and out-of-home formats. 

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Video of the Month: California Avocado 60-second Video Ad

  • May 13, 2024

The California Avocado Commission’s featured Video of the Month for May 2024 is a 60-second video commercial that is one of the advertising tactics being used this season.

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Loyal Foodservice Chain Partners Proudly Promote In-season California avocados on Their Menu

  • May 08, 2024

From May 6 through June 17 this year, northern California-based Erik’s DeliCafé and southern-California based Wahoo’s Fish Taco celebrate their fifth consecutive year promoting California avocados on their menu.

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