To encourage sales of California avocados during the peak season, the California Avocado Commission partners with targeted foodservice chains to showcase the Golden State fruit on their menus, POS materials and social media channels.
Throughout the summer, the California Avocado Commission partnered with targeted retail partners to put the premium quality and freshness of California avocados in the spotlight, thereby encouraging sales of the fruit and building awareness of the brand during the peak season.
In support of Albertsons-Vons-Pavilions (AVP) LOCAL Campaign, which features locally grown summer fruits and vegetables in 352 Southern California locations, the California Avocado Commission (CAC) hosted an AVP LOCAL Influencer Grove Tour at Rancho Santo Tomas in Valley Center, California.
From June 22 – 24, R&D/product innovation executives and executive chefs from the top 200 restaurant chains joined members of the California Avocado Commission’s foodservice team at the 17th Annual International Corporate Chefs Association Summit in Denver, Colorado.
Throughout May and June the California Avocado Commission piqued the interest of California avocado fans with new recipes, engaging content and behind-the-scenes grower videos posted to its social media channels and shared in email newsletters.
The California Avocado Commission (CAC)is partnering in July with Waze, a popular Google-owned GPS app for mobile devices that allows its 50 million users to get driving directions and report incidents like objects on the road, car accidents and police activity.