Marketing News
May 2024 Marketing Digest
This May, the Commission's consumer advertising has exceeded KPIs, the consumer website homepage has been updated to integrate with the new ad campaign, CAC staff attended IFPA and public relations activities have begun in preparation for California Avocado Month. Learn more.
Multi-faceted California Avocado Retail Promotions Showcase Growers and Sustainability
Designed to encourage demand for California avocados, the California Avocado Commission kicked off this season’s retail programs with multi-faceted in-store, digital and social promotions at Gelson’s Markets and Mollie Stone’s Markets.
Southern California-based foodservice chains support locally grown and sustainably farmed California avocados
Flame Broiler and NORMS are showcasing California avocados on their menus and with targeted social media posts and email blasts. Learn more.
California Avocado Commission's Current and Upcoming Partnerships
California Avocado promotions build demand and loyalty for California avocados by securing timely distribution of the fruit with targeted retailers and foodservice operators. Learn more about CAC's current and upcoming partnerships.
Commission Launches New Ad Creative Across Digital and Out-of-home Channels
As of April 1, the California Avocado Commission has launched its new consumer advertising creative — showcasing the locally grown and sustainably farmed avocados — with a strategic mix of digital, audio, video, customized content and out-of-home formats.
Video of the Month: California Avocado 60-second Video Ad
The California Avocado Commission’s featured Video of the Month for May 2024 is a 60-second video commercial that is one of the advertising tactics being used this season.
