Living Well Brand Advocates Capture the Attention of Consumers with Creative California Avocado Content
Health and wellness continue to be topics of great interest to consumers. To satisfy consumers’ penchant for new recipes ideas and nutrition information, the California Avocado Commission partnered with trusted third-party experts who promoted the health benefits of California avocados, demonstrated usage tips and shared one-of-a-kind recipe ideas for a wide range of dietary lifestyles.
Three returning foodservice chain partners — Habit Burger, Rubio’s and Flame Broiler —featured unique California avocado menu items in July and August with digital and social media promotions designed to remind diners that summer is prime California avocado season.
“California Avocado Summer at Home” Public Relations Program Secures More Than 60 Million Impressions
With social distancing guidelines in place across the state, the California Avocado Commission found a new way to “host” California avocado tasting events for key West Coast media members and influencers — delivering stunning three-course California avocado-centric meals to their doorsteps. This launched the Commission’s California Avocado Summer at Home public relations campaign,...
Two California-based restaurant chains encouraged diners to take advantage of peak California avocado season by venturing out and picking up unique California avocado menu items at one of their locations. Thirteen Mixt locations across the state and a dozen Super Duper Burgers locations in Northern California showcased the fruit during peak California avocado season.
On September 8 the California Avocado Commission launched a California avocado merchandise shop to sell California avocado-branded merchandise online. The shop is designed to satisfy consumers who have asked where to buy such items and to promote the California avocado brand via its aficionados.
Blogger partners provide the California Avocado Commission (CAC) with an entertaining and informative means of connecting with consumers interested in health, wellness and lifestyle trends. This year, CAC selected 11 individuals to participate in its blogger advocate program, carefully selecting bloggers with compelling storytelling capabilities, a knack for capturing beautiful photography and an...