Marketing News

Commission Partners with Curious Plot for Consumer Marketing and Public Relations

  • Jan 10, 2024

In the spring and summer of 2023, the California Avocado Commission began a search to find a new consumer marketing agency that could lead both consumer advertising and consumer public relations activities. The search committee unanimously selected Curious Plot as CAC’s new agency of record.

Read More

Commission Showcases California Avocado Growers’ Land Stewardship at IFEC

  • Dec 15, 2023

Representatives from the California Avocado Commission foodservice team attended the International Foodservice Editorial Council 2023 Annual Conference to demonstrate its leadership as a resource for information about California avocados while pitching content ideas to build awareness of the California Avocados brand.

Read More

Commission Showcases California Avocados and New Staff at Global Produce and Floral Show

  • Nov 08, 2023

Members of the Commission attended the nation’s largest produce show — the International Fresh Produce Association Global Produce and Floral Show — which gathers industry leaders from across the U.S. and provides the Commission with an opportunity to showcase the California Avocados brand, while encouraging demand for the fruit with key retail decision makers.

Read More

Foodservice Chains Promote Locally-grown California Avocados on their Menus

  • Oct 21, 2023

By partnering with foodservice chains during the summer, the Commission encourages demand for the peak-season fruit and builds brand awareness and loyalty. Two of CAC’s restaurant chain partners showcased their use of locally-grown and ethically-sourced California avocados in-store, online and across their social media channels.

Read More

California Avocado Menu Items Drive Sales for Restaurant Chain Partners

  • Oct 05, 2023

Chain promotions of California avocado menu items encourage sales of the fruit while adding value to the operator’s purchase of the fruit through the use of California Avocado Commission branded assets in retail locations and on digital and social platforms. Further, the unique away-from-home California avocado dishes inspire consumers to recreate dishes at home.

Read More

Commission Showcases California Avocados in On-trend Dishes at Flavor Experience Conference

  • Sep 21, 2023

More than 230 operators from 129+ restaurant brands joined the California Avocado Commission at the Flavor Experience Conference 2023 hosted in San Diego, California from August 20 – 22. The three-day event provided CAC with the opportunity to showcase the local terroir, California difference and seasonal availability of the fruit with a targeted audience of west-coast-based multi-unit operators

Read More