Marketing News
California Avocado Summer Menu Items Showcase Peak Season Availability
During peak season, the Commission partners with select restaurant chains to showcase the Golden State fruit with unique menu applications that build awareness of the fruit’s availability and provide added value to the operator partner. These collaborative California avocado promotions help secure distribution of the fruit while encouraging demand with meals away from home that pique...
Commission’s Brand Advocates Garner Nearly Two Million Impressions in May and June
The California Avocado Commission partnered with two food and lifestyle influencers recognized for their compelling and exciting storytelling abilities, excellent photography skills, loyal following and love for California avocados. Each influencer partner published unique California avocado recipes, photos, social content and videos to their respective social media channels and blogs — ...
CAC’s Living Well Brand Advocates Pique Consumer Interest with Recipes and Nutrition Information
To increase awareness around the nutritional benefits of California avocados and engage with consumers, the California Avocado Commission taps into the knowledge and experience of registered dietitian nutritionists to share engaging and informative social media posts and recipes. As the Academy of Nutrition and Dietetics notes, RDNs remain a major influence in purchasing and recommending products...
Foodservice Events Present Commission with Opportunities to Educate Target Audiences
The California Avocado Commission demonstrated CAC’s position as a resource for all things avocado at two recent industry events — the International Fresh Produce Association Foodservice Conference and the AvoGrove Open House. CAC showcased the resources it has available to support California avocados on the menu and the sustainable practices of California avocado growers.
Commission Shares Sustainability Messaging at Organic Produce Summit
The California Avocado Commission represented California’s organic avocado growers at the top-rated Organic Produce Summit, taking advantage of the opportunity to showcase the state as a key supplier of organic fruit and spotlight the positive and sustainable farming practices that produce high-quality organic avocados.
Commission Mixes it Up with California Restaurateurs
To expand its target base of restaurant contacts and cement existing relationships that lead to future promotion opportunities, the California Avocado Commission sponsored and participated in two California Restaurant Association Regional Chapter Mixers in Orange County and Los Angeles County.
