CAC Staff

April is responsible for industry communications and the collection/dissemination of crop statistics and industry data. She manages governance functions, such as redistricting, continuing referenda, conflict of interest compliance and the CAC's election process. 

Zac’s primary responsibilities as director of marketing include management of CAC’s online marketing; the CaliforniaAvocado.com website, social and digital media, as well as The Scoop blog.

Alya's primary responsibilities include coordination of trade programs, retail and food service objectives, and marketing budgets. In addition, they oversees export promotions and merchandising efforts.

Stacia manages CAC’s human resource and information technology activities. She also supports the operations and industry affairs departments with industry inquiries, elections and planning meetings and offsite industry events.

As President, Ken is responsible for the proper administration of all actions and policies of the Commission. He serves as the spokesperson for the California avocado industry, advocating on behalf of growers at a state and federal level with government officials, as well as on key industry issues such as trade, food safety, water pricing/availability and product registrations.

Lori’s primary responsibilities include management of CAC’s social media outreach and consumer public relations programs and agencies. She also handles marketing program communications for a variety of activities. 

Cristina is responsible for the management of CAC's day-to-day business needs and coordination of Board and Committee meetings. In addition, Cristina is responsible for oversight of the accounts payables and receivables processes.