CAC Staff

April is responsible for industry communications and the collection/dissemination of crop statistics and industry data. She manages governance functions, such as redistricting, continuing referenda, conflict of interest compliance and the CAC's election process. 

Zac’s primary responsibilities as director of marketing include management of CAC’s online marketing; the CaliforniaAvocado.com website, social and digital media, as well as The Scoop blog.

Stacia’s primary responsibility is management of CAC’s Human Resource department, including payroll and employee benefits. She also helps the Administration and Industry Affairs departments plan meetings and offsite industry events.

As President, Ken is responsible for the proper administration of all actions and policies of the Commission. He serves as the spokesperson for the California avocado industry, advocating on behalf of growers at a state and federal level with government officials, as well as on key industry issues such as trade, food safety, water pricing/availability and product registrations.

Lori’s primary responsibilities include management of CAC’s social media outreach and consumer public relations programs and agencies. She also handles marketing program communications for a variety of activities. 

As vice president of marketing, Terry manages the Commission’s consumer and trade marketing staff and agencies in the development and implementation of CAC’s integrated marketing programs.

Cristina is responsible for management of the front office activities at CAC including coordination of on and off site meetings. In addition, Cristina acts as the first point of contact for grower and industry inquiries.
 

Karolyn’s primary responsibilities include coordination of trade programs, retail and food service objectives, and marketing budgets. In addition, Karolyn oversees export promotions and merchandising efforts.