Marketing California Avocados

To encourage demand and reinforce the premium positioning of California avocados, this season the California Avocado Commission partnered with various well-known, local nutrition spokespeople to secure regional TV broadcast segments in six target markets.

Throughout the month of July, California avocados were showcased as the “Pick-of-the-Month” at 570 Hy-Vee locations across eight states in the Midwest.

To showcase the value of the California Avocados brand and the customized promotional support the California Avocado Commission offers partners, the CAC foodservice team attended three highly recognized industry events in May. Each of the events provided the Commission with an opportunity to meet with foodservice marketers, culinary and purchasing professionals.

The Fourth of July holiday proved to be a strong promotional period for avocados nationwide, with nearly 53 million avocado units sold across the U.S. during the holiday week — a 10% increase compared to the prior year. Promotions drove 91% of the sales growth, with the greatest promotional performance in markets where California avocados were carried.

To encourage momentum for purchasing California avocados during peak season, the California Avocado Commission partnered with the retail giant Albertson/Vons/Pavilions chain to host in-store “Come Shop with Me” activations with 10 local social media influencers.

Learn more about the Commission's partnerships with five top-tier retailers to launch successful social media campaigns to drive in-season purchases, as well as the results of the June 2025 consumer media plan that garnered more than 75 million impressions.

This season, the California Avocado Commission launched a new Retail Newsletter designed to deliver actionable insights, strategic tips and merchandising resources to retail buyers, merchandisers and category managers across the nation.

The world’s largest retailer, Walmart, has just introduced California Avocados-branded avocado bags. Now through August, these branded avocado bags will be available in five western states

Throughout June, two of Southern California’s largest retailers — Ralphs and Albertsons/Vons/Pavilions — celebrated California Avocado Month with promotions that ultimately drove retail sales 23% higher than the previous month.