Marketing California Avocados

Designed to encourage demand for California avocados, the California Avocado Commission kicked off this season’s retail programs with multi-faceted in-store, digital and social promotions at Gelson’s Markets and Mollie Stone’s Markets.

Flame Broiler and NORMS are showcasing California avocados on their menus and with targeted social media posts and email blasts. Learn more. 

As of April 1, the California Avocado Commission has launched its new consumer advertising creative — showcasing the locally grown and sustainably farmed  avocados — with a strategic mix of digital, audio, video, customized content and out-of-home formats. 

The California Avocado Commission’s featured Video of the Month for May 2024 is a 60-second video commercial that is one of the advertising tactics being used this season.

From May 6 through June 17 this year, northern California-based Erik’s DeliCafé and southern-California based Wahoo’s Fish Taco celebrate their fifth consecutive year promoting California avocados on their menu.

The latest updates from the Commission's April marketing intitatives including the launch of the new advertising campaign, efforts to target local and regional restauateurs and insights from the California Avocado Market Analysis Report.

California avocado growers in the San Diego region are among the first to harvest their fruit, providing local grocers and consumers with a first taste of the season’s fresh crop. To generate excitement and build awareness about the start of the California avocado season, the Commission invited nine well known San Diego-focused influencers on a grove tour and retail sampling event.

Recent highlights from the Commission's marketing team including the new consumer advertising campaign, retail/foodservice chain promotions and trade advertising and public relations. 

From February 5 – 20, members of the California Avocado Commission’s marketing team met with AMRIC handlers to provide a high-level overview of the new consumer advertising messaging and creative as well as discuss key customer support and promotion opportunities for the 2023-24 season.