The California Avocado Commission’s 2025 consumer media plan launched April 1, 2025, and has shown impressive results to start the season, setting a strong foundation for continued growth. Results are expected to improve month-over-month with ongoing optimizations. Key highlights include:
- Social Media Momentum: Engagement soared across platforms—especially TikTok and Pinterest—with record video views passing 3 million on TikTok alone, high click-through rates, and sustained 85% positive audience sentiment.
- Website Health Up: SEO enhancements improved site health from 69% to 81%, boosting search visibility (for those interested in technology, this is done through improving crawlability, metadata, linking, and content structure).
- Media Partnerships Performing: Both new and established media partnerships delivered strong early results, signaling positive trends for the season ahead.
