Marketing California Avocados
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Nov 12, 2024
To maximize communication with more than 173,000 loyal email subscribers, the California Avocado Commission delivers custom content focused on sustainability, locally grown messaging and California avocado recipes that pique the interest of this highly valuable audience.
Nov 6, 2024
November’s Video of the Month features the recipe Oat Milk and California Avocado Ice Cream, which was showcased by retailers Gelson’s and Mollie Stone’s this past summer.
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Oct 21, 2024
The October Marketing Digest showcases late season harvest promotions at retail partner locations and Mollie Stone's Markets August promotions featuring freshness and sustainability.
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Oct 14, 2024
CAC’s partnerships with respected and trusted influencers are central to its efforts to both educate consumers about what differentiates California avocados and inspire them to purchase the locally grown and sustainably farmed fruit in season.
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Oct 11, 2024
Del Taco and Jimboy’s Tacos North America, two California-based taco chains, partnered with the California Avocado Commission during the month of July, to proudly announce to their guests their use of locally grown and sustainably farmed California avocados in their house-made guacamole.
Oct 4, 2024
As part of its customized marketing support for retailers, the California Avocado Commission provides recipe videos featuring California avocados that participating customers can feature on their social channels. This Video of the Month is only 47-seconds long and showcases CAC’s newly-developed, retail-friendly recipe for Deli Chicken Soft Tacos with California Avocados.
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Sep 23, 2024
The September marketing digest reviews media support for late-season volume, new retail programs, national chain promotions and California avocados' appearance at a Los Angeles baseballs stadium
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Sep 13, 2024
The California Avocado Commission’s social media program is a fundamental part of CAC’s demand-building marketing campaign — providing both a widespread reach and the ability to specifically target audiences where California avocados are available. The California avocado audience is highly active on social media with Facebook, Instagram and TikTok particularly popular.
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Sep 5, 2024
It is officially awards season in the produce marketing industry, and the California Avocado Commission earned one of the highest honors in August when trade publication Produce Business recognized CAC’s “What’s Inside a California Avocado?” marketing campaign in its “36th Annual Marketing Excellence Awards.
Aug 30, 2024
In preparation for a potentially larger crop in 2025, representatives from the California Avocado Commission’s Marketing team and its consumer marketing agency, Curious Plot, coordinated a video and photo shoot in the groves of three California avocado farmers — Hayden Mcintyre, Jim Miller and his son Daryn Miller, and Andy Sheaffer and his sons.