Five Top Retailers Feature California Avocados in Social Media Campaigns
Five top-tier retail partners stepped up to support California avocado growers in July, delivering extensive digital media coverage that reached hundreds of thousands of consumers across multiple platforms.
Gelson's supported National Avocado Day by strategically pairing California avocados with Hatch Chiles, running CAC's recipe video for Double Smashed Avocado Burger with Hatch Chile Queso across Instagram and Facebook.
Lunds & Byerlys, an important retailer with 28 stores in the Twin Cities and surrounding areas of Minnesota, dedicated its entire July 3 Good Taste enewsletter (540,000 subscribers) to California avocados. The issue featured “how to” articles about grilling and choosing California avocados, a spotlight on the Reed variety as well as several recipes supported by beautiful, branded imagery and direct links to several sections of the CaliforniaAvocado.com website.
Mollie Stone's ran a summer picnic campaign during peak season featuring a grilled California avocado recipe across Facebook, Instagram, and their website blog, showcasing innovative usage of sustainably farmed fruit.
Pavilions, a premium retailer with 31 stores in Southern California, celebrated National Ice Cream Day with social media posts and a video featuring the Oatmilk and California Avocado Ice Cream recipe on its Facebook and Instagram platforms. A link to the recipe on CaliforniaAvocado.com was provided in the post and is here.
Raley's featured California avocados with lifestyle video content in a cross-platform promotion on Instagram and Facebook, positioning the fruit as part of aspirational California living.
California Avocado Media Delivers More Than 75 Million Impressions in June
June marked the third month of the California Avocado Commission’s 2025 consumer media plan—and the peak of California avocado season, aligning with California Avocado Month. The campaign continued to build strong momentum, with optimizations driving even greater performance. Digital and social media efforts delivered 75.4 million impressions in June alone—up from 44.1 million in May—along with 802,000 clicks/engagements and 312,000 visits to the website.
Key Highlights:
- California Avocado Month social content drove strong engagement and purchase intent, generating 18.7 million impressions (+153% YoY) and 280,000 engagements (+108% YoY), reflecting a significant boost in fan connection and conversation.
- Retail digital and social media campaigns officially launched in June, expanding CAC’s presence during peak season. Retailer Streaming & Connected TV (CTV) campaigns generated 11 million+ impressions with a 99.15% view rate, surpassing the 95% benchmark and reinforcing strong viewer retention.
- Retail influencer activations in June with PCC Community Markets (Northwest) and Albertsons/Vons/Pavilions (Southern California) drove strong content, authentic storytelling and increased brand visibility across key markets.
