The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available online.
Highlights from the Summer 2025 issue include:
- A profile of Ken Melban, the new president of the California Avocado Commission, penned by CAC Chair Jason Cole
- CAC President Ken Melban’s overview of the Commission’s efforts to fine tune its marketing, advocacy, research and crop survey programs
- A look at how sustainability has become a part of everyday conversation and the importance of showcasing growers’ sustainability efforts
- A peek at the upcoming 2025 CAC Board election
- A recounting of the successful season-opener THIS is California Avocado Season Grove Tour
- An in-depth look at California avocado pruning practices
- A review of this season’s expanded use of California avocado growers in CAC’s marketing program
- Highlights from the 2025 Cinco de Mayo retail promotions
- Two featured California avocado recipes
- A synopsis concerning how to spot Avocado Sunblotch Viroid
- Handler insights concerning the potential for future 500-million-pound seasons