Image In This Issue Chair's Report: Our New President Message From the President: Fine-tuning the Commission’s Work Marketing Executive Notes: Talking about Sustainability From your Commission: CAC 2025 General Election 27 Attendees, 9 Stories (and Counting): Grove Tour Delivers for California Avocados Better Growing: Pruning Avocado Trees: Science, Art or Mysticism? California Avocado Growers Add Value to Marketing with their Authenticity and Credibility 2025 Cinco de Mayo Retail Promotions of California Avocados See Substantial Growth Summer 2025 Featured California Avocado Recipes CA Avo Tech: Sunblotch Alert! New, Faster Ways to Spot This Avocado Sneak Thief Handlers' Report: Are 500-Million-Pound California Seasons within Reach? SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
