Marketing California Avocados

To create anticipation for — and sustain interest in — the fresh California avocado season among Premium Californians, the California Avocado Commission runs a targeted social media campaign across its channels throughout the year to reinforce the California avocado campaign messaging, keeping California avocados top of mind and encouraging brand preference.

California avocado-themed chain restaurant promotions during the peak season play an important role in securing distribution and building demand for and loyalty to the Golden State fruit.  This spring and summer two California-based restaurant chains — Flame Broiler Inc. and Del Taco — showcased the use of fresh California avocados in limited-time-offer promotions from early May through mid-July.