Foodservice Chains Promote Locally-grown California Avocados on their Menus
By partnering with foodservice chains during the summer, the California Avocado Commission encourages demand for the peak-season fruit and builds brand awareness and loyalty. This year, two of CAC’s restaurant chain partners — Jimboy’s Tacos and Denny’s — showcased their use of locally-grown and ethically-sourced California avocados in-store, online and across their social media channels.
Jimboy’s Tacos, a restaurant chain headquartered in California, featured fresh California avocados in 39 California and Nevada units throughout the month of June. The Golden State fruit was showcased in the chain’s fresh guacamole, its TaquitOMG and Stuffed Quesadilla.
The chain featured the California Avocados brand logo on its website, including the popular digital menu pane, and shared three social posts on its Instagram and Facebook channels. The posts were tagged with the Commission’s handles to broaden their reach.
Returning partner Denny’s has a significant presence across the nation. From June 12 – August 21, 521 Denny’s units in Arizona, California and Nevada showcased fresh California avocados in the chain’s Bacon Avocado Cheeseburger, Cali Club Sandwich and Cobb Salad. To build awareness for the locally-grown fruit, Denny‘s prominently displayed the California Avocados brand logo on their in-store table tents and sent out three e-blasts that each reached approximately 972,000 consumers enrolled in the Denny’s Rewards Program. Each e-blast also featured a California avocado menu item image. In addition, Denny’s shared three California avocado-branded social posts on both its Instagram and Facebook platforms and tagged the Commission on each post.