The world’s largest retailer, Walmart, has just introduced California Avocados-branded avocado bags. Now through August, these branded avocado bags will be available in five western states: Arizona, California, Nevada, New Mexico and Utah. One side of the bag straps prominently shows the California Avocados brand logo, artwork from the California Avocado Commission’s consumer advertising campaign, the words “Fresh from the grove to you,” “locally grown,” “sustainably farmed” and a QR code that consumers can scan to learn more. The other side of the bag straps identify Hass avocados.
Having California Avocados-branded avocado bags available at Walmart is a huge win for California avocado growers. With more than $680 billion in annual revenue and 320 stores in California alone, Walmart is a major factor in avocado sales. The company’s strategy to support local agriculture when and where possible contributed to this uncommon and highly beneficial co-branded opportunity that helps shoppers quickly identify that the avocados in the bag are from California. The Commission encourages stakeholders to visit their local Walmart and check out these new bags in August!
