With California avocado season in full swing, the California Avocado Commission had to swiftly reinvent traditional in-store retail promotions for its targeted retail customers by crafting customized digital opportunities that allowed retailers to engage with shoppers whose lifestyles were curtailed by the COVID-19 pandemic. The Commission nimbly pivoted away from in-store demos and sampling...
Partnering with restaurant chains during peak California avocado season provides more exposure for and engagement around the fruit courtesy of the chains’ unique California avocado menu items and promotions. These menu items drive sales, build brand awareness and inspire diners to prepare similar California avocado meals at home.
To help celebrate the passion and potential of the restaurant industry, which has been impacted by COVID-19-related furloughs, the California Avocado Commission participated in Flavor & The Menu magazine’s Kitchen Collaborative recipe development initiative.
Throughout the month of June, Ike’s Love & Sandwiches, a sandwich chain based in Northern California, featured California avocados at 70 locations in Arizona, California, Hawaii, Nevada and Texas.
California Avocado Month celebrates the versatility and freshness of premium California avocados at the height of the season. To generate excitement about the availability of the fruit, the California Avocado Commission leveraged the creativity of celebrated chefs and top-tier bloggers to showcase California avocados in a variety of dishes and recipes that incorporate unique preparation...
Throughout the month of June, twenty Southern California units of Norm’s Restaurants celebrated California Avocado Month with impactful digital promotions that increased awareness of the fruit’s availability.