California Avocado Month is a celebration of peak season availability — an opportunity for fans and blogger advocates to attend California Avocado Commission-branded events and enjoy new recipes crafted by the Commission’s chef partners. The Commission’s integrated public relations campaigns keep the fruit top of mind for consumers throughout the month of June, while also educating fans on...
The California Avocado Commission joined produce executives and retail grocery chain decision makers from across the country at the sold out Fourth Annual Organic Produce Summit held in Monterey, CA. on July 10th and 11th.
To encourage sales of California avocados during the peak season, the California Avocado Commission partners with targeted foodservice chains to showcase the Golden State fruit on their menus, POS materials and social media channels.
Throughout the summer, the California Avocado Commission partnered with targeted retail partners to put the premium quality and freshness of California avocados in the spotlight, thereby encouraging sales of the fruit and building awareness of the brand during the peak season.
In support of Albertsons-Vons-Pavilions (AVP) LOCAL Campaign, which features locally grown summer fruits and vegetables in 352 Southern California locations, the California Avocado Commission (CAC) hosted an AVP LOCAL Influencer Grove Tour at Rancho Santo Tomas in Valley Center, California.
From June 22 – 24, R&D/product innovation executives and executive chefs from the top 200 restaurant chains joined members of the California Avocado Commission’s foodservice team at the 17th Annual International Corporate Chefs Association Summit in Denver, Colorado.