To support foodservice operators coping with the COVID-19 pandemic and to increase awareness of California avocados with a core group of industry members, the California Avocado Commission pitched the idea of a webinar for foodservice professionals to Food News Media. As a result, 232 foodservice professionals participated in the 60-minute webinar.
In August two new chain partners — Wahoo’s Fish Tacos and Islands Restaurants — celebrated the late summer California avocado season with menu items featuring the fresh fruit.
This year, the California Avocado Commission (CAC) launched its own LinkedIn page in an effort to establish a new avenue of communication with key industry business leaders and share the Commission’s messaging, promotions and activities with retailers, wholesalers, growers, shippers, category buyers and industry professionals.
Living Well Brand Advocates Capture the Attention of Consumers with Creative California Avocado Content
Health and wellness continue to be topics of great interest to consumers. To satisfy consumers’ penchant for new recipes ideas and nutrition information, the California Avocado Commission partnered with trusted third-party experts who promoted the health benefits of California avocados, demonstrated usage tips and shared one-of-a-kind recipe ideas for a wide range of dietary lifestyles.
Three returning foodservice chain partners — Habit Burger, Rubio’s and Flame Broiler —featured unique California avocado menu items in July and August with digital and social media promotions designed to remind diners that summer is prime California avocado season.
“California Avocado Summer at Home” Public Relations Program Secures More Than 60 Million Impressions
With social distancing guidelines in place across the state, the California Avocado Commission found a new way to “host” California avocado tasting events for key West Coast media members and influencers — delivering stunning three-course California avocado-centric meals to their doorsteps. This launched the Commission’s California Avocado Summer at Home public relations campaign,...