On August 30, Produce Business magazine announced the California Avocado Commission had won its tenth consecutive Marketing Excellence Award for its second year of “The best avocados have California in them” advertising campaign.
The professional social network LinkedIn enables users to make connections with colleagues and businesses, learn more about their respective fields and share their experiences with their peers. To engage with professionals interested in learning more about California avocados, the Commission and the industry at large, the California Avocado Commission launched its LinkedIn page in March 2020.
During the summer, the California Avocado Commission worked with major retailers on in-store promotional opportunities and integrated social media campaigns to drive awareness of California Avocado availability. Partnerships such as these help the Commission secure distribution opportunities, expand brand awareness, create a sense of urgency among consumers to enjoy the fruit during its peak...
Social media platforms provide the California Avocado Commission with creative opportunities to engage with existing fans and reach new targeted audiences while reinforcing key California avocado messages during the peak season.
California-based Restaurant Chains Leverage California Avocado Season to Promote Freshness on the Menu
According to Menu Matters, almost 90% of consumers believe restaurants with California avocados on the menu feature fresh and high-quality ingredients. Promoting California avocados on the menu during California avocado season provides a halo effect for restaurant chains that partner with the California Avocado Commission and showcase the fruit during its peak availability.
To show support for retailers carrying California avocados and help them promote the availability of the fruit during peak season, the California Avocado Commission reached out to select retail dietitians, retail cooking school directors and retailers to help them align their promotions with California Avocado brand messaging that would pique the interest of their customers.