Marketing News

Commission’s Autumn Social Media Posts Garner More Than 1.5 Million Impressions

  • Nov 07, 2018

Even as the California avocado season winds down, it’s important for the California Avocado Commission to remain engaged with California avocado fans as a trusted resource for information and content concerning their favorite fruit. The Commission’s posts on Facebook, Twitter and Instagram generated more than 1.5 million social media impressions for the months of September and October.

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Commission Shares Growing Advice and New Recipes with California Avocado Fans at Street Festival

  • Oct 22, 2018

The three-day Carpinteria California Avocado Fest, known as AvoFest, is one of the largest free festivals in California, with an estimated attendance of more than 100,000. AvoFest is an ideal event for the California Avocado Commission to share new recipe ideas that inspire thousands of fans to expand their usage of California avocados and enjoy the fruit in their beverages, snacks, desserts...

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Commission’s New Welcome Email Series Surpasses Expectations

  • Oct 12, 2018

The California Avocado Commission’s email newsletter, which currently has nearly 210,000 subscribers, is an excellent marketing tool to reach devoted California avocado lovers. To enhance California avocado fan engagement with the newsletter, the Commission launched a four-part email Welcome Series for new subscribers.

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Commission Shares New California Avocado Usage Ideas at Morro Bay Events

  • Oct 10, 2018

The California Avocado Commission was a sponsor of the Taste of the Grove event on September 7 and on the following day met thousands of California avocado fans at the Morro Bay Avocado and Margarita Street Festival.

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CAC Begins 40th Anniversary Celebration at PMA Fresh Summit

  • Oct 08, 2018

The 2018 Fresh Summit occupy the largest space in PMA history, with tens of thousands of attendees expected to tour 330,000 net square feet housing 1,200 exhibitors. The event is the perfect venue for the California Avocado Commission (CAC) to kick off its 40-year anniversary celebration.

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California Avocado Commission Promotes Value of California Avocados on Foodservice Menus

  • Sep 25, 2018

The 2018 Flavor Quality and American Menu event held in Napa, CA, brought leaders in agriculture, food processing and culinary arts together for a three-day networking opportunity to advance agriculture and the industries that depend upon it. Chain culinarians, commodity boards, food manufacturers and American farmers and growers engaged in broad discussions about present and future opportunities...

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