Through a combination of enticing photography, exciting recipes and entertaining and educational content generated by the Brand Advocates, the Commission is able to expand the visibility of California avocados with the influencers’ audiences in a credible manner.
In the spring of 2021, Fresh Brothers Pizza launched a line of salads that included some concepts featuring fresh avocados. To further energize their menu and amortize their costs, Fresh Brothers Pizza expressed interest in expanding usage of fresh California avocados on their signature pizzas in 2022.
From April 10 – 13, the California Avocado Commission’s foodservice team attended the invitation-only FoodOvation event in Sun Valley, Idaho, and networked with chain restaurant chefs, owners and heads of purchasing and marketing.
California avocado limited-time-only menu promotions create a sense of urgency among diners eager to enjoy the in-season fruit in “special” menu items while they remain available. By partnering with foodservice chains to showcase the LTO menu offerings, the CAC expands awareness of the fruit’s seasonal availability and encourages brand loyalty.
To generate excitement and build demand for California avocados, the California Avocado Commission hosted a virtual cooking class on March 31 for key media representatives, dietitians, brand advocates and retail contacts showcasing just how easy it is to incorporate the fruit into on-trend decorous and delicious charcuterie boards.
On March 16, more than 150 industry members gathered at the Langham Hotel in Pasadena, California for the Fresh Produce and Floral Council Membership Luncheon. The luncheon sponsorship offered the California Avocado Commission an impactful opportunity to build awareness of and loyalty to the fruit.