The California Avocado Commission is preparing for the Produce Marketing Association (PMA) Fresh Summit event in its home territory this year. At Fresh Summit the Commission will wrap up the celebration of its 40-year anniversary and kick off its next 40 years of groundbreaking avocado marketing.
The California Avocado Commission joined nearly 12,000 California avocado fans at the Morro Bay Avocado and Margarita Festival held along the picturesque waterfront on September 7.
Members of the California Avocado Commission’s foodservice team joined research and development/product innovation, corporate and executive chefs, purchasing/supply chain and marketing personnel from restaurant chains spanning the nation at the 15th Annual Flavor Experience Conference.
As the season progressed, the California Avocado Commission (CAC) launched the California Summer Entertaining campaign — a robust program that piqued the interest of consumers with unique recipes, interesting blog posts and mouth-watering photography, urging them to purchase California avocados while they were still in season.
By partnering with targeted retailers and crafting marketing programs specifically tailored to the retailers’ customers, the California Avocado Commission can share California avocado brand messaging, unique recipes and versatile usage ideas with consumers in stores, at home or on the road. This season CAC’s retail partners showcased California avocados at point-of-purchase, in mailers...
The Commission Showcases the Value and Versatility of Fresh California Avocados at PMA Foodservice Conference & Expo
From July 26 – 27, approximately 1,800 foodservice operators, distributors, packers and handlers attended the 2019 Produce Marketing Association (PMA) Foodservice Conference & Expo held in Monterey, CA. Members of the California Avocado Commission (CAC) foodservice team networked with chain produce purchasing personnel at the event, participated in brainstorming sessions and exhibited at the...