Marketing News

Two Celebrated Food Halls Showcasing Culinary Versatility of California Avocados in June

  • Jun 12, 2018

In the weeks leading up to California Avocado Month, the California Avocado Commission stoked California avocado fans’ excitement with media outreach, events, digital content and social media posts showcasing new recipes and specialty menu items designed to whet consumers’ appetites for their favorite fruit.

Read More


Retailers Celebrate May with California Avocados

  • Jun 09, 2018

Throughout the month of May, the California Avocado Commission’s retail partners celebrated the start of peak California avocado season with a variety of in-store, social media, online and print promotions encouraging shoppers to purchase California avocados and incorporate them into their early summer celebratory menus.

Read More


California Avocado Toast Chocolate Bar Available Worldwide

  • Jun 04, 2018

As a result of last year’s successful partnership with renowned Compartés Chocolatier featuring the creation of the first-ever California Avocado White Chocolate Bar, Comparté’s has introduced a completely new and unique flavor — the California Avocado Toast Chocolate Bar.

Read More


Commission’s RDN Ambassadors Showcase the Nutritional Value of California Avocados

  • May 29, 2018

Registered Dietitian Nutritionists are a trusted source of nutritional and recipe information for American consumers. Each year, the California Avocado Commission partners with high-profile RDNs to create interesting and relevant content that can be easily shared with consumers on TV, in print, during live events and on social media and digital channels.

Read More


California Avocados Delight Superfoodies at the Santa Monica Pier

  • May 24, 2018

On March 10, more than 70 of Los Angeles’ favorite vendors gathered along the Santa Monica Pier to showcase their culinary talents at the second annual Smorgasburg Popup on the Pier. The California Avocado Commission was the first to sponsor this free event, which was open to all ages and attracted superfoodies from the greater LA area.

Read More


Commission’s Trade Campaign Focuses on the California Difference

  • May 16, 2018

The California Avocado Commission’s retail trade advertising campaign is an important means of building brand awareness and reinforcing the brand’s premium position. The new ad campaign was launched in March with an editorial feature showcasing the Commission’s programs in Produce Business’ Master of Merchandising issue.

Read More