Marketing News

Commission Showcases California Avocado Differentiators at Two Foodservice Events

  • Jun 11, 2019

Members of the California Avocado Commission foodservice team recently attended two industry events where they educated foodservice operators about California avocado growers, the fruit’s seasonality and its premium position in the market.

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California Avocado Month Public Relations Campaign Expected to Garner 70 Million Impressions

  • Jun 05, 2019

In honor of California Avocado Month, the California Avocado Commission partnered with a popular food hall, a well-known local chef and a collection of culinary-minded bloggers to showcase a unique array of California avocado dishes consumers can enjoy during peak season.

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Superfood Spotlights Showcase Nutritional Value and Versatility of California Avocados

  • May 29, 2019

The California Avocado Commission created a series of Superfood Spotlights to provide targeted retailers with a means of sharing new recipe ideas and nutritional information about California avocados during peak season.

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Commission Showcases New Grower Video and Season Highlights at FPFC Luncheon

  • May 24, 2019

On May 1, California Avocado Commission staff joined nearly 300 produce industry members at the Fresh Produce and Floral Council Southern California Luncheon. As a key sponosor, the Commission delivered a presentation and showcased branded materials.

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Commission’s Blogger Advocates Garner More Than 3.4 million Impressions

  • May 21, 2019

To satisfy California avocado fans eager for recipes showcasing new ways to enjoy the fruit during its peak season, the California Avocado Commission partners with a variety of blogger advocates who share creative, avocado-centric culinary ideas.

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Commission Showcases On-trend California Avocado Menu Concepts to Select Foodservice Chains

  • May 13, 2019

To inspire foodservice chains to add more California avocado dishes to their menus, the California Avocado Commission hosted a number of onsite menu ideation presentations with select chains. During these sessions, CAC demonstrated how California avocado menu concepts could be integrated into the chain’s menu profile and operational setup.

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