In the weeks leading up to California Avocado Month, the California Avocado Commission stoked California avocado fans’ excitement with media outreach, events, digital content and social media posts showcasing new recipes and specialty menu items designed to whet consumers’ appetites for their favorite fruit.
Throughout the month of May, the California Avocado Commission’s retail partners celebrated the start of peak California avocado season with a variety of in-store, social media, online and print promotions encouraging shoppers to purchase California avocados and incorporate them into their early summer celebratory menus.
As a result of last year’s successful partnership with renowned Compartés Chocolatier featuring the creation of the first-ever California Avocado White Chocolate Bar, Comparté’s has introduced a completely new and unique flavor — the California Avocado Toast Chocolate Bar.
Registered Dietitian Nutritionists are a trusted source of nutritional and recipe information for American consumers. Each year, the California Avocado Commission partners with high-profile RDNs to create interesting and relevant content that can be easily shared with consumers on TV, in print, during live events and on social media and digital channels.
On March 10, more than 70 of Los Angeles’ favorite vendors gathered along the Santa Monica Pier to showcase their culinary talents at the second annual Smorgasburg Popup on the Pier. The California Avocado Commission was the first to sponsor this free event, which was open to all ages and attracted superfoodies from the greater LA area.
The California Avocado Commission’s retail trade advertising campaign is an important means of building brand awareness and reinforcing the brand’s premium position. The new ad campaign was launched in March with an editorial feature showcasing the Commission’s programs in Produce Business’ Master of Merchandising issue.