Marketing News

Study Indicates Super Shoppers Proactively Choose California Avocados

  • Jan 09, 2019

Just 25 percent of all avocado shoppers account for nearly three out of every four avocado purchases. Because these valuable avocado shoppers, designated as “Super Shoppers” by the California Avocado Commission, account for such a large proportion of all avocado purchases, the Commission conducted a study in Summer 2018 to investigate their shopping behavior and preferences. Learn more.

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Year-end Marketing Report Showcases Highlights of the 2017-18 California Avocado Season

  • Dec 19, 2018

At the November California Avocado Commission board meeting, CAC’s marketing team provided information on the 2017-18 season in a year-end Dashboard report. Review highlights of the report.

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UC Davis Study Indicates CAC 2013-17 Marketing Had a Significant Positive Impact

  • Dec 06, 2018

On November 13, Dr. Richard Sexton presented findings from the recently completed study, “Economic Impacts of the California Avocado Commission’s (CAC) Advertising and Promotion Program: 2013 – 2017” to the CAC Board. Learn more about the results of the study.

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Commission Maintains High Profile with Leading Foodservice Trade Editors

  • Nov 29, 2018

Foodservice editors representing some of the top trade publications in the nation joined the California Avocado Commission and others at the 2018 International Foodservice Editorial Council (IFEC) Annual Conference in Raleigh, North Carolina from October 24 – 26.

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Commission Pitches Fresh California Avocado Menu Items to Top Chain Culinarians

  • Nov 25, 2018

In preparation for the 2019 California avocado season, members of the California Avocado Commission’s foodservice team traveled to Miami, Florida where they met with culinarians of the top 201-400 ranked restaurant chains.

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Commission Celebrates 40th Anniversary and Earns Marketing Award at PMA Fresh Summit

  • Nov 09, 2018

The Produce Marketing Association Fresh Summit 2018 attracted more than 21,000 attendees from 60 nations, providing the California Avocado Commission with the perfect opportunity to celebrate its 40th anniversary with retailers, handlers, growers, registered dietitians, educators and media members from around the globe.

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