Members of the California Avocado Commission foodservice team recently attended two industry events where they educated foodservice operators about California avocado growers, the fruit’s seasonality and its premium position in the market.
In honor of California Avocado Month, the California Avocado Commission partnered with a popular food hall, a well-known local chef and a collection of culinary-minded bloggers to showcase a unique array of California avocado dishes consumers can enjoy during peak season.
The California Avocado Commission created a series of Superfood Spotlights to provide targeted retailers with a means of sharing new recipe ideas and nutritional information about California avocados during peak season.
On May 1, California Avocado Commission staff joined nearly 300 produce industry members at the Fresh Produce and Floral Council Southern California Luncheon. As a key sponosor, the Commission delivered a presentation and showcased branded materials.
To satisfy California avocado fans eager for recipes showcasing new ways to enjoy the fruit during its peak season, the California Avocado Commission partners with a variety of blogger advocates who share creative, avocado-centric culinary ideas.
To inspire foodservice chains to add more California avocado dishes to their menus, the California Avocado Commission hosted a number of onsite menu ideation presentations with select chains. During these sessions, CAC demonstrated how California avocado menu concepts could be integrated into the chain’s menu profile and operational setup.