Marketing News
Commission Highlights Top Performing Retail Promotions of 2022
On December 15, the California Avocado Commission’s Marketing Committee, which is comprised of California avocado grower and handler members, hosted its first meeting of the 2022-23 fiscal year. The meeting provided the Commission with an opportunity to discuss the upcoming California avocado season and share the top retail promotions of the previous season with attendees.
2021-2022 California Avocado Marketing Performance Highlights
At the California Avocado Commission Board of Directors meeting in November, CAC provided its fiscal year 2021-22 marketing performance report, known as the Dashboard. A summary of that report — which covers activity in the areas of consumer advertising, social media, consumer public relations, brand advocates, retail and foodservice programs, trade advertising and public relations as well as...
Commission Showcases California Avocado Growers’ Stewardship and Premium Fruit at IFEC Conference
The California Avocado Commission joined 25 foodservice editors representing 25 publications and other public relations professionals at the International Foodservice Editorial Council Annual Conference: “Toast to the Coast” held in Santa Barbara, California.
California Avocado Dishes Pique Interest at Restaurant Chain Gatherings
In September and October, the California Avocado Commission’s foodservice team attended two key events for restaurant chain decision makers where they effectively networked with attendees and showcased California avocados in unique menu presentations.
Commission Connects with Targeted Retailers at IFPA Global Produce & Floral Show
For the first time since 2019, the California Avocado Commission was able to meet in person with targeted retailers and key industry members at the International Fresh Produce Association Global Produce & Floral Show.
Last Chance to Purchase CA Avocado Merch on Shop.CaliforniaAvocado.com
The California Avocado Merchandise Shop is closing! Place your order today before its too late! The last day that orders can be placed on Shop.CaliforniaAvocado.com will be November 30, 2022.
