Marketing News

California Avocado Month Public Relations Campaign Earns Double the Expected Number of Impressions

  • Aug 09, 2019

California Avocado Month is a celebration of peak season availability — an opportunity for fans and blogger advocates to attend California Avocado Commission-branded events and enjoy new recipes crafted by the Commission’s chef partners. The Commission’s integrated public relations campaigns keep the fruit top of mind for consumers throughout the month of June, while also educating fans on...

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Commission Connects with Key Retail Partners at Fourth Annual Organic Produce Summit

  • Aug 06, 2019

The California Avocado Commission joined produce executives and retail grocery chain decision makers from across the country at the sold out Fourth Annual Organic Produce Summit held in Monterey, CA. on July 10th and 11th.

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Foodservice Chains Launch New California Avocado Menu Items During Peak Season

  • Aug 02, 2019

To encourage sales of California avocados during the peak season, the California Avocado Commission partners with targeted foodservice chains to showcase the Golden State fruit on their menus, POS materials and social media channels.

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California Avocado Summer Retail Promotion Highlights

  • Jul 29, 2019

Throughout the summer, the California Avocado Commission partnered with targeted retail partners to put the premium quality and freshness of California avocados in the spotlight, thereby encouraging sales of the fruit and building awareness of the brand during the peak season.

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CAC Hosts Retailer LOCAL Influencer Grove Tour

  • Jul 26, 2019

In support of Albertsons-Vons-Pavilions (AVP) LOCAL Campaign, which features locally grown summer fruits and vegetables in 352 Southern California locations, the California Avocado Commission (CAC) hosted an AVP LOCAL Influencer Grove Tour at Rancho Santo Tomas in Valley Center, California.

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Commission Networks with Culinary Executives from the Top 200 Restaurant Chains

  • Jul 23, 2019

From June 22 – 24, R&D/product innovation executives and executive chefs from the top 200 restaurant chains joined members of the California Avocado Commission’s foodservice team at the 17th Annual International Corporate Chefs Association Summit in Denver, Colorado.

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