Marketing News

Retail Market Basket Study Demonstrates California Avocado Season Increases Retail Sales

  • Apr 10, 2020

To better understand avocado shopper trends and develop insights that lead to retail sales opportunities, the California Avocado Commission (CAC) completed the 2020 Avocado Purchase Trends and Retail Market Basket Study utilizing household purchasing data from the IRI Consumer Network™.

Read More

The Commission’s Trade Marketing Plan Aligns with Consumer Campaign

  • Mar 24, 2020

California Avocado Commission trade marketing is directed to retail and foodservice customers as well as others on the business side of California avocado sales. These customers are the gatekeepers; the decision makers who influence or determine when and whether California avocados are merchandised in retail stores and on foodservice menus. 

Read More

Commission Celebrates Start of the Season with James Beard Foundation’s Taste America® Tour

  • Mar 19, 2020

To help publicize California avocado season, the California Avocado Commission (CAC) was a local San Francisco sponsor of the James Beard Foundation’s Taste America® national tour, presented by Capital One®.

Read More

Commission Showcases New Creative at Two Retail Industry Luncheons

  • Mar 13, 2020

Northern and Southern California are some of the most important markets for California avocados, thus the California Avocado Commission’s presence at, and sponsorship of, The Fresh Produce and Floral Council’s Northern and Southern California Luncheons present important opportunities.

Read More

Successful Early California Avocado Promotions Build Moment for the Season

  • Mar 11, 2020

High preference for California avocados had retailers planning Big Game and heart-healthy Valentine’s Day promotions as soon as the early season fruit was available. To support the retailers willing to switch to California, the California Avocado Commission partnered to support them on in-store, digital and social media promotions during these key retail periods.

Read More

Commission Makes New Foodservice Chain Contacts at Southern California Event

  • Feb 25, 2020

The California Avocado Commission foodservice team joined purchasing/supply chain, operations and culinary personnel from southern California-based restaurant chains at the Chain Gang Meeting in Long Beach, California to demonstrate the benefits of adding fresh California avocados to menus.

Read More