From June 8 – 10, media members, influencers and supermarket dietitians from around the country joined the California Avocado Commission in San Diego County to learn firsthand about the care provided by growers, the technology utilized by handlers and packers, and the versatility and nutritional value of the fruit.
As consumers prepared for Memorial Day, the California Avocado Commission partnered with select retailers to showcase unique and easy-to-prepare ways to enjoy fresh California avocados as part of their summer celebrations.
As the California avocado season progressed from spring to early summer, the California Avocado Commission alerted targeted consumers to the availability of their favorite fruit, offered refreshing summer-centric recipes and shared relevant and interesting avocado information on its social media platforms.
Throughout the summer, 93 Farmer Boys locations across California will showcase unique limited-time-offer menu items featuring fresh California avocados.
On June 14, California avocados broke new ground — entering into the online meal kit marketplace. The California Avocado Commission (CAC) has partnered with Chef’d.com, an online site that allows consumers to select from thousands of pre-proportioned meal kits and have them delivered right to their door.
Leading chain marketing decision-makers, chain culinarians and menu development executives gathered in Chicago for four days in May to review the latest consumer trends and develop fresh ideas for their menus and members of the California Avocado Commission joined them to network with decision makers and propose and plan menu items featuring fresh California avocados.