Marketing News

CaliforniaAvocado.com Recipe Section Improvements

  • Feb 04, 2021

Since 2018, the recipe section of CaliforniaAvocado.com has received an average of 500,000 visitors annually — providing consumers with on-trend California avocado recipes that suit a wide range of dietary lifestyles and inspire them to incorporate the fruit in snacks and meals throughout the day. During the most recent refresh of the consumer website, the Commission began an effort to...

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California Avocado Merchandise Shop Holiday Promotions Garner Double and Triple-digit Sales Increases

  • Jan 22, 2021

With more consumers likely completing their holiday shopping online this year due to COVID, the California Avocado Commission ran engaging social and digital promotions featuring California avocado merchandise available exclusively at its online shop. The promotions were timed to coincide with key holiday shopping events and featured special merchandise codes to help budget-conscious consumers...

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California Avocados Shine at the Worlds of Flavor and Flavor Experience Virtual Conferences

  • Jan 12, 2021

To generate excitement about the 2021 California avocado season, members of the California Avocado Commission foodservice team attended two virtual conferences to learn about flavor trends in the foodservice industry as well as to showcase the benefits of the Golden State fruit, while networking with key decision makers.

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Marketing Dashboard Reports on Key Performance Indicators for 2020-21

  • Dec 21, 2020

The Commission’s Year-End Dashboard report showcases the marketing team’s fiscal year achievements via a series of key performance indicators. It was presented to the California Avocado Board of Directors at their November meeting and the following are report highlights

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California Avocado Recipes and Photography Encourage Consumer Demand for California Avocados

  • Dec 06, 2020

Developing new California avocado recipes and stunning avocado beauty shots to accompany them are a highly impactful means of driving demand for the premium fruit. By piquing consumers’ interest with new recipes and fresh photography the Commission increases desire for the brand and ultimately encourages purchases of the Golden State fruit

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Commission Pitches California Avocado Story Ideas to Foodservice Editors

  • Nov 23, 2020

Each year, the International Foodservice Editorial Council Annual Conference brings together foodservice editors from around the globe, providing the California Avocado Commission with ample opportunities to pitch California avocado leads, photos and recipes for editorial placements. This year, the event flipped from an on-site conference to a virtual event — the IFEC To-Go.

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