Avocado Decision Support Tools Available to California Growers
The Avocado Decision Support Tools help guide growers through decisions about fertilization to maximize yield. The system also includes an irrigation calculator to help growers plan and track irrigation.Learn more.
To generate excitement and build awareness of the start of the California avocado season, the California Avocado Commission launched an integrated Season Opener program designed to capture the attention of consumers via multiple touch points.
As rains begin to alleviate the effects of California’s extended drought and leach long-accumulated salts from the root zone of our groves, it’s important to remember that salinity will be a perennial issue for California avocado growers because all waters — even rain water — have some dissolved salts in them and low rainfall is the rule, not the exception, in this state.
Premium street-level wild postings were strategically placed in key California markets to kick off the California avocado season. These beautiful outdoor placements help the brand to connect with locals as they shop their favorite stores, eat at buzzworthy restaurants and run errands.
|Avocado Size||FOB Price||Field Price|
|48's||$1.62 - $1.70|
|60's||$1.44 - $1.50|
|70's||$1.14 - $1.30|