California Avocados Grow Here

Avocado Decision Support Tools Available to California Growers

The Avocado Decision Support Tools help guide growers through decisions about fertilization to maximize yield. The system also includes an irrigation calculator to help growers plan and track irrigation.

Learn more.

Latest News

Season Opener Public Relations Campaign Garners Notice in Print, TV and Social Media Channels

  • May 07, 2019

To generate excitement and build awareness of the start of the California avocado season, the California Avocado Commission launched an integrated Season Opener program designed to capture the attention of consumers via multiple touch points.

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Water Isn’t Simply a Combination of H2O

  • May 03, 2019

As rains begin to alleviate the effects of California’s extended drought and leach long-accumulated salts from the root zone of our groves, it’s important to remember that salinity will be a perennial issue for California avocado growers because all waters — even rain water — have some dissolved salts in them and low rainfall is the rule, not the exception, in this state.

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Outdoor Wild Postings Expected to Create Engagement and Garner More Than 6 Million Impressions

  • May 03, 2019

Premium street-level wild postings were strategically placed in key California markets to kick off the California avocado season. These beautiful outdoor placements help the brand to connect with locals as they shop their favorite stores, eat at buzzworthy restaurants and run errands.

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GreenSheet | May 1, 2019

  • May 01, 2019

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

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Upcoming Events

30 May

Climate Action and Agriculture Symposium

8:00am - 3:30pm
San Marcos, CA
04 Jun

H2A Roundtable Sessions

8:00am - 3:00pm
Salinas, CA
06 Jun

H2A Roundtable Sessions

8:00am - 3:00pm
Santa Rosa, CA
11 Jun

CAS Seminar: Vertebrate Management

1:00pm - 3:00pm
San Luis Obispo, CA
12 Jun

CAS Seminar: Vertebrate Management

9:00am - 11:00am
Ventura, CA

Current Markets

California Hass Prices (updated 05/15/2019)
Avocado Size FOB Price Field Price
48's $1.62 - $1.70
60's $1.44 - $1.50
70's $1.14 - $1.30
Avocado Volume Summary (week ending 05/12/2019)
Weekly Volume Season-to-Date
California Total 6,920,824 63,461,113
Import Total 38,854,836 1,373,538,491
USA Total 45,775,660 1,373,538,491

Publications