California Avocados Grow Here

Avocado Decision Support Tools Available to California Growers

The Avocado Decision Support Tools help guide growers through decisions about fertilization to maximize yield. The system also includes an irrigation calculator to help growers plan and track irrigation.

Learn more.

Latest News

Late Season California Summer Entertaining Program Secures More Than 50 Million Impressions

  • Sep 12, 2019

As the season progressed, the California Avocado Commission (CAC) launched the California Summer Entertaining campaign — a robust program that piqued the interest of consumers with unique recipes, interesting blog posts and mouth-watering photography, urging them to purchase California avocados while they were still in season.

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SWEEP Funds Offer Growers with Opportunity to Improve Water Management

  • Sep 10, 2019

The State Water Efficiency and Enhancement Program (SWEEP) provides up to $100,000 for practices that improve water use efficiency and reduce energy used for water management. Now is the time to work on a SWEEP proposal, prior to the reopening of the grants application process in late 2019. 

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Western Growers Urges Growers to Stop UFW Housing Bill

  • Sep 09, 2019

The Western Growers Association is urging its constituents to contact their senators and urge them to stop or delay passage of AB 1783 until amendments are made. Learn more about AB 1783 and how it may impact California avocado growers.

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Customized Retail Influencer Programs Reach Consumers in Stores, on Digital Channels and via Print

  • Sep 09, 2019

By partnering with targeted retailers and crafting marketing programs specifically tailored to the retailers’ customers, the California Avocado Commission can share California avocado brand messaging, unique recipes and versatile usage ideas with consumers in stores, at home or on the road. This season CAC’s retail partners showcased California avocados at point-of-purchase, in mailers...

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Upcoming Events

01 Oct

Avocado Production Course for New Growers

1:00pm - 3:00pm
Escondido, CA
01 Oct
02 Oct
04 Oct

104th California Avocado Society Annual Meeting

8:00am - 2:00pm
Santa Paula, CA
08 Oct

Avocado Production Course for New Growers

1:00pm - 3:00pm
Escondido, CA

Current Markets

California Hass Field Prices Per Pound
Updated 09/11/2019
Avocado Size Conventional #1 Organic #1
48's Insuf. Vol. to Quote Insuf. Vol. to Quote
60's Insuf. Vol. to Quote Insuf. Vol. to Quote
70's Insuf. Vol. to Quote Insuf. Vol. to Quote
Avocado Volume Summary
Week ending 09/08/2019
Weekly Volume Season-to-Date
California Total 1,132,054 208,575,855
Import Total 44,107,490 2,025,231,093
USA Total 46,745,279 2,266,821,193

Publications