California Avocados Grow Here

Commission Launches Fresh California Avocado Consumer Ad Creative

In an increasingly competitive global market, it’s more important than ever to showcase “The best avocados have California in them.” The California Avocado Commission’s reprised consumer ad campaign does just that with creative designs that playfully illustrate the California lifestyle.

Read More

USDA Launches Pandemic Assistance for Growers Program

The U.S. Department of Agriculture has announced it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.

Read More

Latest News

Virtual Culinary Ideation Session Inspires Islands Restaurants’ Creative Menu Concepts

  • Apr 05, 2021

The Commission has successfully embarked on collaborative virtual ideation sessions with chains’ menu decision makers that allow the Commission to fully engage with chain Research and Development teams while demonstrating inspirational California-style menu concepts that can easily be incorporated into the chains’ menu profiles.

Read More


GreenSheet | April 1, 2021

  • Apr 01, 2021

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

Read More


USDA Announces Pandemic Assistance for Producers Program

  • Mar 30, 2021

The U.S. Department of Agriculture announced on March 24 that it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.

Read More


Commission’s Retail Trade Advertising Campaign Targets Industry Decision Makers

  • Mar 26, 2021

The California Avocado Commission’s advertising campaign plays a critical role in sharing brand messaging with key industry decision makers. The media plan ensures high-frequency placement throughout the pre-season, height of the season and post-season. 

Read More


Current Markets

California Hass Field Prices Per Pound
Updated 04/07/2021
Avocado Size Conventional #1 Organic #1
48's $1.52 - $1.64 $2.22 - $2.40
60's $1.16 - $1.28 $1.94 - $2.06
70's $0.66 - $0.88 $1.56 - $1.66
Avocado Volume Summary
Week ending 04/04/2021
Weekly Volume Season-to-Date
California Total 9,226,483 41,794,925
Import Total 31,064,691 1,211,255,346
USA Total 40,327,749 1,258,533,661

Publications