California-based Restaurant Chains Leverage California Avocado Season to Promote Freshness on the Menu
According to Menu Matters, almost 90% of consumers believe restaurants with California avocados on the menu feature fresh and high-quality ingredients. Promoting California avocados on the menu during California avocado season provides a halo effect for restaurant chains that partner with the California Avocado Commission and showcase the fruit during its peak availability.
The U.S. Department of Agriculture has made $650 million in funds available for the Pandemic Response and Safety Grant program. This program will provide financial assistance to small businesses in certain commodity areas, including specialty crop producers, as well as distributors.
To show support for retailers carrying California avocados and help them promote the availability of the fruit during peak season, the California Avocado Commission reached out to select retail dietitians, retail cooking school directors and retailers to help them align their promotions with California Avocado brand messaging that would pique the interest of their customers.
Recently, the California Avocado Commission hosted the “Avocado Nitrogen and Fertility Considerations Webinar” for members of the industry. A recording of the webinar is now available on the Commission’s YouTube page.
|Avocado Size||Conventional #1||Organic #1|
|48's||$1.98 - $2.04||$2.22 - $2.28|
|60's||$1.40 - $1.46||$1.86 - $1.92|
|70's||$0.84 - $1.00||$1.50 - $1.56|