Avocado Decision Support Tools Available to California Growers
The Avocado Decision Support Tools help guide growers through decisions about fertilization to maximize yield. The system also includes an irrigation calculator to help growers plan and track irrigation.
Learn more.Connect with the Commission
Latest News
Season Opener Public Relations Campaign Garners Notice in Print, TV and Social Media Channels
To generate excitement and build awareness of the start of the California avocado season, the California Avocado Commission launched an integrated Season Opener program designed to capture the attention of consumers via multiple touch points.
Water Isn’t Simply a Combination of H2O
As rains begin to alleviate the effects of California’s extended drought and leach long-accumulated salts from the root zone of our groves, it’s important to remember that salinity will be a perennial issue for California avocado growers because all waters — even rain water — have some dissolved salts in them and low rainfall is the rule, not the exception, in this state.
Outdoor Wild Postings Expected to Create Engagement and Garner More Than 6 Million Impressions
Premium street-level wild postings were strategically placed in key California markets to kick off the California avocado season. These beautiful outdoor placements help the brand to connect with locals as they shop their favorite stores, eat at buzzworthy restaurants and run errands.
GreenSheet | May 1, 2019
Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
Upcoming Events
Creating a Food Safety Platform in our Local Ag Community
Climate Action and Agriculture Symposium
H2A Roundtable Sessions
H2A Roundtable Sessions
CAS Seminar: Vertebrate Management
CAS Seminar: Vertebrate Management
Current Markets
| Avocado Size | FOB Price | Field Price |
|---|---|---|
| 48's | $1.62 - $1.70 | |
| 60's | $1.44 - $1.50 | |
| 70's | $1.14 - $1.30 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 6,920,824 | 63,461,113 |
| Import Total | 38,854,836 | 1,373,538,491 |
| USA Total | 45,775,660 | 1,373,538,491 |
Publications
