CAC Proactively Adjusts to COVID-19
Throughout the coronavirus pandemic, the California Avocado Commission has continuously monitored the evolving situation and made swift adjustments to its marketing plans, office operations, and grower and industry communications.
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COVID-19 Resource Page for California Avocado Growers
To help members of the California avocado industry manage the challenges presented by the Coronavirus (COVID-19) pandemic, the Commission has created a resource page with the latest industry-relevant COVID-19 news and updates.
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Latest News
New COVID-19 Supports for California Ag Workers Include Housing for Isolation and Quarantine
California Governor Newsom announced a new housing program to assist California workers during the COVID-19 pandemic, providing temporary hotel housing for agricultural and farmworkers who test positive, or were exposed to, COVID-19. Learn more.
Norm’s Restaurants Celebrate California Avocado Month
Throughout the month of June, twenty Southern California units of Norm’s Restaurants celebrated California Avocado Month with impactful digital promotions that increased awareness of the fruit’s availability.
CAC’s Strategic Social Media Campaigns Address Consumer Concerns in Unprecedented Times
The California Avocado Commission’s (CAC) social media platforms have long provided the Commission with a means of engaging with consumers. This season, as consumers faced the unprecedented challenges of COVID-19 and cultural unrest, the Commission pivoted its social media communications to provide consumers with additional content that addressed their concerns.
Free Weed Management Webinar
On August 12, the University of California Cooperative Extension, in partnership with the California Avocado Commission and the California Avocado Society, will present a free Avocado Weed Management and Biostimulants in Agriculture webinar. Learn more.
Upcoming Events
Avocado Weed Management and Biostimulants in Agriculture
CAC Finance Committee Web/Teleconference, August 2020
CAC Board Web/Teleconference Meeting, August 2020
CAC Board Meeting, October 2020
Irvine, CACAC Board Meeting, November 2020
Irvine, CACurrent Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $1.12 - $1.24 | $1.94 - $2.10 |
| 60's | $0.96 - $1.10 | $1.68 - $1.74 |
| 70's | $0.64 - $0.74 | $1.20 - $1.38 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 9,604,705 | 295,480,470 |
| Import Total | 52,882,671 | 1,843,516,687 |
| USA Total | 63,846,096 | 2,160,167,915 |
Publications
