The Commission has successfully embarked on collaborative virtual ideation sessions with chains’ menu decision makers that allow the Commission to fully engage with chain Research and Development teams while demonstrating inspirational California-style menu concepts that can easily be incorporated into the chains’ menu profiles.
The U.S. Department of Agriculture announced on March 24 that it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.
The California Avocado Commission’s advertising campaign plays a critical role in sharing brand messaging with key industry decision makers. The media plan ensures high-frequency placement throughout the pre-season, height of the season and post-season.
|Avocado Size||Conventional #1||Organic #1|
|48's||$1.52 - $1.64||$2.22 - $2.40|
|60's||$1.16 - $1.28||$1.94 - $2.06|
|70's||$0.66 - $0.88||$1.56 - $1.66|