Commission Launches Fresh California Avocado Consumer Ad Creative
In an increasingly competitive global market, it’s more important than ever to showcase “The best avocados have California in them.” The California Avocado Commission’s reprised consumer ad campaign does just that with creative designs that playfully illustrate the California lifestyle.
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USDA Launches Pandemic Assistance for Growers Program
The U.S. Department of Agriculture has announced it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.
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Latest News
Virtual Culinary Ideation Session Inspires Islands Restaurants’ Creative Menu Concepts
The Commission has successfully embarked on collaborative virtual ideation sessions with chains’ menu decision makers that allow the Commission to fully engage with chain Research and Development teams while demonstrating inspirational California-style menu concepts that can easily be incorporated into the chains’ menu profiles.
GreenSheet | April 1, 2021
Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
USDA Announces Pandemic Assistance for Producers Program
The U.S. Department of Agriculture announced on March 24 that it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.
Commission’s Retail Trade Advertising Campaign Targets Industry Decision Makers
The California Avocado Commission’s advertising campaign plays a critical role in sharing brand messaging with key industry decision makers. The media plan ensures high-frequency placement throughout the pre-season, height of the season and post-season.
Upcoming Events
CAC Production Research Committee Web/Teleconference, April 2021
Virtual Avocado Field Day: Zooming to Healthier Trees and Soils
Production Agricultural Water E-learning Series
Production Agricultural Water E-learning Series
Production Agricultural Water E-learning Series
Current Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $1.52 - $1.64 | $2.22 - $2.40 |
| 60's | $1.16 - $1.28 | $1.94 - $2.06 |
| 70's | $0.66 - $0.88 | $1.56 - $1.66 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 9,226,483 | 41,794,925 |
| Import Total | 31,064,691 | 1,211,255,346 |
| USA Total | 40,327,749 | 1,258,533,661 |
Publications
