California Avocados Grow Here

Commission Launches Fresh California Avocado Consumer Ad Creative

In an increasingly competitive global market, it’s more important than ever to showcase “The best avocados have California in them.” The California Avocado Commission’s reprised consumer ad campaign does just that with creative designs that playfully illustrate the California lifestyle.

Read More

USDA Launches Pandemic Assistance for Growers Program

The U.S. Department of Agriculture has announced it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.

Read More

Latest News

New Succession Planning Program Helps Farmers and Successors Generate Plan

  • Jun 16, 2021

California FarmLink’s new succession program — The Regenerator: A Year of Farm Succession Planning — will work with a small cohort of farm families and their successors to generate transition plans. The succession teams will learn from professionals, compare their experiences with their peers and work on a step-by-step succession plan to ensure the continuity of their enterprise.

Read More


Excessive Heat, High Winds and Fire Weather Warnings Issued

  • Jun 11, 2021

The National Weather Service has issued warnings concerning an extended period of excessive heat, gusty winds and critical fire weather conditions beginning Monday, June 14 and lasting throughout the entire next week for the Los Angeles/Oxnard region. The region will experience higher temperatures and gusty winds, peaking Tuesday through Friday, June 18.

Read More


California Avocados Featured on Quick-service and Full-service Menus Through Spring and Summer

  • Jun 09, 2021

Foodservice chain promotions play an important role in establishing spring and summer as California avocado season by featuring limited-time-offer menu items that build awareness of the fruit’s seasonality and encourage sales. This year Del Taco and Denny’s are showcasing California avocado menu items that pique the interest of diners and create a sense of urgency to enjoy the away-from-home...

Read More


Pine Tree Ranch Field Day: California Avocado Rootstocks and GEM Avocado Spacing Trials

  • Jun 07, 2021

The California Avocado Commission will host a Pine Tree Ranch Field Day: California Avocado Rootstocks and GEM Avocado Spacing Trials on Wednesday, June 30 from 9:00 a.m. – 11:00 a.m. Registration is required and attendance is limited.

Read More


Current Markets

California Hass Field Prices Per Pound
Updated 06/09/2021
Avocado Size Conventional #1 Organic #1
48's $1.38 - $1.48 $2.30 - $2.40
60's $1.04 - $1.20 $1.94 - $2.02
70's $0.68 - $0.78 $1.58 - $1.66
Avocado Volume Summary
Week ending 06/20/2021
Weekly Volume Season-to-Date
California Total 9,743,546 166,046,738
Import Total 52,560,906 1,769,589,208
USA Total 62,914,677 1,942,084,531

Publications