Commission Launches Fresh California Avocado Consumer Ad Creative
In an increasingly competitive global market, it’s more important than ever to showcase “The best avocados have California in them.” The California Avocado Commission’s reprised consumer ad campaign does just that with creative designs that playfully illustrate the California lifestyle.
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USDA Launches Pandemic Assistance for Growers Program
The U.S. Department of Agriculture has announced it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.
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Latest News
New Succession Planning Program Helps Farmers and Successors Generate Plan
California FarmLink’s new succession program — The Regenerator: A Year of Farm Succession Planning — will work with a small cohort of farm families and their successors to generate transition plans. The succession teams will learn from professionals, compare their experiences with their peers and work on a step-by-step succession plan to ensure the continuity of their enterprise.
Excessive Heat, High Winds and Fire Weather Warnings Issued
The National Weather Service has issued warnings concerning an extended period of excessive heat, gusty winds and critical fire weather conditions beginning Monday, June 14 and lasting throughout the entire next week for the Los Angeles/Oxnard region. The region will experience higher temperatures and gusty winds, peaking Tuesday through Friday, June 18.
California Avocados Featured on Quick-service and Full-service Menus Through Spring and Summer
Foodservice chain promotions play an important role in establishing spring and summer as California avocado season by featuring limited-time-offer menu items that build awareness of the fruit’s seasonality and encourage sales. This year Del Taco and Denny’s are showcasing California avocado menu items that pique the interest of diners and create a sense of urgency to enjoy the away-from-home...
Pine Tree Ranch Field Day: California Avocado Rootstocks and GEM Avocado Spacing Trials
The California Avocado Commission will host a Pine Tree Ranch Field Day: California Avocado Rootstocks and GEM Avocado Spacing Trials on Wednesday, June 30 from 9:00 a.m. – 11:00 a.m. Registration is required and attendance is limited.
Upcoming Events
CAC Production Research Committee Web/Teleconference, June 2021
Pine Tree Ranch Field Day: California Avocado Rootstocks and GEM Avocado Spacing Trials
Biology and Management of Avocado Lace Bug in California
Current Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $1.38 - $1.48 | $2.30 - $2.40 |
| 60's | $1.04 - $1.20 | $1.94 - $2.02 |
| 70's | $0.68 - $0.78 | $1.58 - $1.66 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 9,743,546 | 166,046,738 |
| Import Total | 52,560,906 | 1,769,589,208 |
| USA Total | 62,914,677 | 1,942,084,531 |
Publications
