Commission Launches Fresh California Avocado Consumer Ad Creative
In an increasingly competitive global market, it’s more important than ever to showcase “The best avocados have California in them.” The California Avocado Commission’s reprised consumer ad campaign does just that with creative designs that playfully illustrate the California lifestyle.
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USDA Launches Pandemic Assistance for Growers Program
The U.S. Department of Agriculture has announced it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.
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Latest News
California GEM® Added to CaliforniaAvocado.com
With the GEM® avocado variety acreage increasing in California groves and gaining increased popularity as a point of discussion with retailers, the California Avocado Commission has added the GEM® variety to the CaliforniaAvocado.com website and updated the avocado variety browser on the consumer website.
Central Coast Water Board Approves Ag Order 4.0
Ag Order 4.0, which addresses waste discharge requirements for irrigated lands, is now in effect after being approved by the Central Coast Water Board. The Ag Order’s requirements are designed to minimize nutrient, pesticide and sediment discharges to surface water as well as protect riparian and wetland habitats.
AMRIC Data Confirms California Avocados Have Delivered FOB Price Advantage Over Imports for the Past Seven Years
At the end of each California avocado season, the California Avocado Commission utilizes AMRIC data to analyze and compare FOB pricing for California avocados and imported fruit within and outside California, and collects the data in the Tiered Account program to measure the overall timing and performance of CAC’s marketing efforts and adjust them as needed.
Major Chain Retailers Celebrate Start of the California Avocado Season
As California avocado growers begin harvesting fruit, in-store and digital promotions by retail chains generate excitement among consumers that boost spring sales volume and build a powerful momentum to help move a higher volume of fruit during the peak season.
Upcoming Events
Production Agricultural Water E-learning Series
CAC Board Web/Teleconference, May 2021
CAC Finance Committee Web/Teleconference
Current Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $1.46 - $1.54 | $2.22 - $2.40 |
| 60's | $1.16 - $1.30 | $1.94 - $2.06 |
| 70's | $0.70 - $0.86 | $1.56 - $1.66 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 11,500,053 | 100,059,397 |
| Import Total | 45,019,763 | 1,458,560,637 |
| USA Total | 56,519,816 | 1,564,222,499 |
Publications
