California Avocados Grow Here

Commission Launches Fresh California Avocado Consumer Ad Creative

In an increasingly competitive global market, it’s more important than ever to showcase “The best avocados have California in them.” The California Avocado Commission’s reprised consumer ad campaign does just that with creative designs that playfully illustrate the California lifestyle.

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USDA Launches Pandemic Assistance for Growers Program

The U.S. Department of Agriculture has announced it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.

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Latest News

Spring Menu Promotions Build Interest in California Avocados

  • May 12, 2021

Restaurant chain promotions help establish spring and summer as California avocado season with fresh limited-time-offer California avocado menu items that entice diners to choose the special menu offerings when ordering meals away from home. This spring two Northern California/Bay area chains — Erik’s DeliCafe and Super Duper Burgers — are promoting fresh California avocados on their menus.

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New Research Concerning the Impacts of Glyphosate on Orchard Crops

  • May 10, 2021

Glyphosate is a well-known and commonly used herbicide for weed management in orchards. To address purported concerns that glyphosate use could lead to soil nutrient deficiencies, Drs. Brad Hanson and O. Adewale Osipitan conducted a long-term research project from 2013-2020 to determine the impacts of glyphosate on orchard crops.

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Drought Resources Available for Growers

  • May 06, 2021

According to the U.S. Drought Monitor, most California counties are experiencing severe drought conditions and the long-term outlook for the state predicts a continuation of the drought through the end of July. Learn more about drought resources available to growers.

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Laurel Wilt – Ambrosia Beetle Virtual Seminar for Growers

  • May 05, 2021

On May 27, Dr. Romina Gazis will share insights from her research concerning the potential for inducing an immune response to the laurel wilt pathogen in avocado trees. Learn more about this informative laurel wilt virtual seminar.

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Current Markets

California Hass Field Prices Per Pound
Updated 05/05/2021
Avocado Size Conventional #1 Organic #1
48's $1.46 - $1.54 $2.22 - $2.40
60's $1.16 - $1.30 $1.94 - $2.06
70's $0.70 - $0.86 $1.56 - $1.66
Avocado Volume Summary
Week ending 05/09/2021
Weekly Volume Season-to-Date
California Total 11,500,053 100,059,397
Import Total 45,019,763 1,458,560,637
USA Total 56,519,816 1,564,222,499