In early September, the California Avocado Commission hosted a series of Fall 2025 District Grower Meetings across California avocado growing regions. The online presentation from those meetings is now available on the California avocado growers website.
Highlights from the presentation include:
- A review of historical crop volumes, CAC reserves and a proposed budget and California avocado pricing across a variety of metrics
- CAC’s grower communication initiatives
- Current CAC-funded research and approved projects for 2025-26
- An overview of the evolution California avocado consumer campaign
- Highlights from co-branding and advertising initiatives
- A review of digital and social media marketing efforts, including results and key learnings from the previous season
- A summary of retail activations, media and spokesperson opportunities