To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
The California Avocado Commission has published the 2021 California Avocado Pre-Season Crop Estimate and weekly harvest projections for the calendar year (January 1st through December 31st). The estimate and projections are the result of handler surveys submitted in early December 2020 and represent the industry’s best information on the coming season’s crop at this time.
In October the California Avocado Commission Board of Directors took action to approve the assessment rate for the upcoming 2020-21 fiscal year, reducing the assessment rate to 1.75% of the gross dollar value of fruit sold. The CDFA also seated newly elected CAC board members and conducted an election of CAC Executive Officers at the Commission’s November 19, 2020 board meeting.
To ensure the California Avocado Commission can make informed marketing and budgeting decisions, it has partnered with LandIQ to conduct statewide spatial land use surveys via digital satellite imagery, aerial photography and analytical tools. The 2020 Statewide Avocado Acreage and Conditional Analysis, a result of this partnership, is now available online.
Commission Helps Secure Wholesale Water Rate Savings of $474 Per Acre Foot for San Diego County Growers
The San Diego County Water Authority’s Board of Directors approved a Permanent Special Agricultural Water Rate structure that will continue to provide lower water rates for farmers in exchange for lower water supply reliability. Learn more.
Pine Tree Ranch has many projects progressing this year and, due to COVID-19, we have been unable to hold our usual meetings. On October 15, the California Avocado Commission is hosting an Open House for members of the avocado industry. Visitors can take a walk around the ranch and check in on fall flush, fruit sizing, tree growth, and research project progression. There will be no formal program.