To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
In December 2021, the California Avocado Commission surveyed industry handlers to develop the 2022 California Avocado Pre-Season Crop Estimate. The pre-season figures have now been released.
To provide the California Avocado Commission and the growers it serves with a better perspective on the health of the California avocado industry, CAC retained the Tootelian Company to conduct a member survey. Summary findings from the report are now available on the California avocado grower website.
In November, the California Avocado Commission hosted a virtual informational meeting concerning the GEM variety. The video from the webinar is now available on the Commission’s YouTube channel.
On October 26, the California Avocado Commission hosted a virtual Annual Meeting for members of the California avocado industry. A recording of the event and a copy of the CAC Annual Meeting presentation are now available online.
The California Avocado Commission gathers critical yield forecasting data to make informed budgeting and marketing decisions by partnering with Land IQ to conduct an annual acreage survey. Data from this survey is then compiled in a database for use by the Commission. In addition, Land IQ releases a yearly report for public consumption. The 2021 Statewide Avocado Acreage and Condition report is...
The California Avocado Commission’s Annual Meeting provides growers and other members of the avocado industry with the opportunity to learn more about CAC’s current and proposed activities. This year, interested parties can attend the virtual meeting on Tuesday, October 26 from the comfort of their own home or office.