To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
Organic California avocado growers take note — the deadline to complete the National Organic Certification Cost Share Program application is October 31, 2019. Learn more.
The California Avocado Commission (CAC) would like to hear from growers concerning whether they would be interested in participating in a tour in Florida to see the effects of laurel wilt disease firsthand and learn more about how it’s being managed. Learn more about this opportunity.
Dr. Jonathan Dixon, former California Avocado Commission Research Program Director and current Chief Technical officer for Seeka, a New Zealand-based produce company, will deliver two seminars discussing his company’s experience with the Gem avocado and share his knowledge of the cultivar. Learn more.
United States Secretary of Agriculture Sonny Perdue toured Rancho Guejito Avocado Farm in Escondido on July 15, accompanied by California Avocado Commission (CAC) Chairman John Lamb, CAC President Tom Bellamore and other representatives of the Commission. Learn more.