To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
Pine Tree Ranch has many projects progressing this year and, due to COVID-19, we have been unable to hold our usual meetings. On October 15, the California Avocado Commission is hosting an Open House for members of the avocado industry. Visitors can take a walk around the ranch and check in on fall flush, fruit sizing, tree growth, and research project progression. There will be no formal program.
The Fall 2020 issue of From the Grove is now available online. Highlights from the issue are available here.
Economic Impact Studies Demonstrate How California Avocado Industry Strengthens State’s Economic Climate
The California Avocado Commission retained the Tootelian Company to conduct an assessment of the economic impact California avocado growers and handlers have across the state and within avocado-producing counties. Copies of the statewide and individual county reports are now available online. Read some of the highlights.
On September 17, 2020 avocado researchers and industry members from around the world joined the California Avocado Commission’s Avocado Branch Canker Virtual Field Day to review some of the latest research concerning this ubiquitous disease and pose questions to two of the world’s leading researchers. Presentations and a recording of the event are now available.
The annual California Avocado Commission General Election will be held in October 2020 for one producer member seat in each of CAC’s five districts, as well as one handler member seat. Producer and handler nomination forms for these positions are now available online.