To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
In order to assist the California Avocado Commission in making informed budgeting, forecasting and marketing decisions on behalf of California avocado growers, the Commission partnered with Land IQ to complete annual acreage surveys using digital satellite imagery, aerial photography and analytical tools. As a result, the 2018 Statewide Avocado Acreage and Condition Analysis report is...
The California Avocado Commission has issued a request for proposals, seeking a farm management company interested in partnering with the Commission to provide agricultural management and grove development services at the Commission’s Pine Tree Ranch property located in Santa Paula, CA.
The California Avocado Commission encourages all growers to complete the annual grower crop survey — an important tool in helping the Commission adjust crop estimates, predict the flow of avocados to market and better understand the challenges growers face due to weather, global competition and water pricing and availability.
The California Avocado Commission has revised the 2019 season crop projections based on feedback from its February crop, board and committee meetings. The new weekly projections are now available online.