Our Vision
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
Our Mission
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
Growers Encouraged to Complete Annual Crop Survey Critical to Assessing Productivity and Current Growing Practices
The California Avocado Commission’s annual grower crop survey plays a critical role in helping the Commission assess the industry’s overall productivity and better understand and address the challenges growers face. By completing the survey, California avocado growers can help the Commission fine tune the California crop estimate.
California Avocado Commission to Host In-person Annual Meetings
The California Avocado Commission encourages stakeholders to attend the upcoming CAC 2023 Annual Meetings where they can meet CAC’s new leadership team, learn more about the 2023 marketing campaign and gain insight into the grower-focused priorities of the Production Research and Industry Affairs teams.
Food Industry Pro Terry Splane Joins CAC as New VP Marketing
The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13, 2023. Mr. Splane fills the role vacated by Jan DeLyser following her retirement last month.
CAC Board Alternate Producer Seats Available in Districts 1, 3 and 5
The California Avocado Commission has three alternate producer seats available on the CAC Board of Directors for districts 1, 3 and 5. The vacancies will be filled by a majority vote of the Board at a meeting held on March 14 and those appointed will serve through October 31, 2023.
Winter 2022 Edition of From the Grove Available Online
The California Avocado Commission’s Winter 2022 edition of From the Grove is now available online. The publication covers a range of business, marketing, legislative and research topics of interest to the California avocado industry.
Commission Welcomes Feedback from California Avocado Growers at District 2 Meeting
The California Avocado Commission Board of Directors is hosting district meetings in an effort to engage with grower constituents and participate in open dialogue and conversation about the future of the California avocado industry. On Tuesday, January 31, the Commission will host a District 2 Commissioner Grower Meeting in-person in Fallbrook, CA and online via Zoom.
