To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
The California Avocado Commission encourages all growers to complete the annual grower crop survey — an important tool in helping the Commission adjust crop estimates, predict the flow of avocados to market and better understand the challenges growers face due to weather, global competition and water pricing and availability.
The California Avocado Commission has revised the 2019 season crop projections based on feedback from its February crop, board and committee meetings. The new weekly projections are now available online.
The California avocado industry has come a long way since 1978, when the California Avocado Commission was established. To showcase the history of the Commission and the California avocado industry, CAC has launched an interactive 40-year timeline showcasing the rise of the Commission as a leader in the produce industry and California avocados as a premium product.
California avocado growers and industry stakeholders are encouraged to attend one of the California Avocado Commission’s Annual Meetings where we will showcase CAC’s 40-year history, share important updates and seek input from attendees concerning avocado industry initiatives