To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
The California Avocado Commission’s (CAC) 2017 Annual Report is now available online. This year, the Annual Report was presented as a special issue of From the Grove. The report is available in print and online.
The California Avocado Commission is embarking on a new path regarding production research and grower outreach and will coordinate several small, local grower meetings to hear from you concerning what your questions and needs are as they relate to production, and to begin extending information to help you improve your production practices.
In February, the California Avocado Commission invited California Department of Food and Agriculture Secretary Karen Ross to tour California avocado groves in Ventura County affected by the Thomas Fire.
The California Avocado Commission will hold its 2018 Annual Meetings in Temecula, Ventura and San Luis Obispo this March. The meetings will cover important updates concerning the Commission and the avocado industry, and input from industry stakeholders is highly encouraged.