2011 Ventura, Santa Barbara & SLO Counties, Organic Production Practices

  • Jun 13, 2013

There has been a growing interest of organic avocado production following consumer perceived preference for organic crops. Ventura, Santa Barbara, and San Luis Obispo counties are among the top organic avocado producing counties in California. These counties make up 37% of the organic avocado industry in California. The establishment and production costs and profitability analyses have been the fundamental tool that growers and investors use for investment analyses and decisions, conducting business transactions, and risk management strategies.

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2011 San Diego & Riverside Counties, Organic Production Practices

  • Jun 13, 2013

There has been a growing interest of organic avocado production following consumer perceived preference for organic crops. San Diego and Riverside counties are among the top organic producing counties in California. These counties make up 62% of the organic avocado industry in California. The establishment and production costs and profitability analyses have been the fundamental tool that growers and investors use for investment analyses and decisions, conducting business transactions, and risk management strategies.

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2011 Ventura, Santa Barbara & SLO Counties, Conventional Production Practices

  • Jun 13, 2013

There is a growing concern that the fast expanding and globalized competitive world market is causing decline in grower returns and expansion of urban development and environmental regulations causing production cost increases and challenging the viability and sustainability of producing these crops. Ventura, Santa Barbara, and San Luis Obispo counties are among the top avocado producing counties in California. These counties make up 48% of the California avocado industry; grossing over $167 million in 2011.

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2011 San Diego & Riverside Counties, Conventional Production Practices

  • Jun 13, 2013

There is a growing concern that the fast expanding and globalized competitive world market is causing decline in grower returns and expansion of urban development and environmental regulations causing production cost increases and challenging the viability and sustainability of producing these crops. San Diego and Riverside counties are among the top avocado producing counties in California. These counties make up 49% of the California avocado industry; grossing over $268 million in 2011. It has been over 10 years since we developed a cost study for avocados in California.

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Use of Plant Growth Regulators to Increase Fruit Set, Fruit Size and Yield and to Manipulate Vegetative and Floral Shoot Growth

  • May 15, 2013

This research addresses the research priority: “The role of endogenous and exogenous growth regulators in avocado and the evaluation of commercial growth regulators on flowering, fruit set, fruit size, yield and vegetative growth.”

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Salinity Chloride Interactions and their Influence on Avocado Yields

  • May 15, 2013

Avocado is one of the most salinity sensitive horticultural crops, but is commonly grown in areas having saline irrigation water (an EC greater than 0.75 dS/m and chloride >100 ppm). Resulting problems associated with high soil salinity and chloride toxicity include reductions in fruit yield and tree size, lowered leaf chlorophyll content, decreased photosynthesis, poor root growth, and leaf scorching (Mickelbart et al., 2007).

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