Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
GreenSheet | August 29, 2025
Aug 29, 2025
The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available online.
Aug 26, 2025
A free, two-day Organic Agriculture Conference for the San Diego region will be held September 25 – 26. The first day consists of organic farm tours while the second day will include informational sessions.
Aug 29, 2025
The Ventura County Agri-Tech Fair will take place on September 23 from 8:00 a.m. – 5:00 p.m. at the Courtyard by Marriott Oxnard Ventura located at 600 East Esplanade Drive, Oxnard, CA. The event is free, but registrations are required. Registration is now available online.
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Aug 28, 2025
To showcase the value of the California Avocados brand and the customized promotional support the California Avocado Commission offers partners, the CAC foodservice team attended three highly recognized industry events in May. Each of the events provided the Commission with an opportunity to meet with foodservice marketers, culinary and purchasing professionals.
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Aug 26, 2025
The Fourth of July holiday proved to be a strong promotional period for avocados nationwide, with nearly 53 million avocado units sold across the U.S. during the holiday week — a 10% increase compared to the prior year. Promotions drove 91% of the sales growth, with the greatest promotional performance in markets where California avocados were carried.
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Aug 22, 2025
To encourage momentum for purchasing California avocados during peak season, the California Avocado Commission partnered with the retail giant Albertson/Vons/Pavilions chain to host in-store “Come Shop with Me” activations with 10 local social media influencers.
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Aug 20, 2025
Learn more about the Commission's partnerships with five top-tier retailers to launch successful social media campaigns to drive in-season purchases, as well as the results of the June 2025 consumer media plan that garnered more than 75 million impressions.