GREENSHEET | MAY 16, 2022

Utilizing the results of both the 2022 grower and handler mid-season surveys, CAC has updated the 2022 California crop estimate to 286 million pounds – which consists of 272 million pounds Hass, 8 million pounds Lamb-Hass, 5 million pounds GEM and 1 million pounds of other varieties.

To help members of the agricultural industry learn more about the services and funding provided by the U.S. Department of Agriculture’s Natural Resources Conservation Service, the USDA NRCS is hosting a information session webinar.

The University of California Division of Agriculture and Natural Resources is conducting an Avocado Irrigation Management Survey to study the practices used by California avocado growers and the challenges they face.

To generate excitement and build demand for California avocados, the California Avocado Commission hosted a virtual cooking class on March 31 for key media representatives, dietitians, brand advocates and retail contacts showcasing just how easy it is to incorporate the fruit into on-trend decorous and delicious charcuterie boards.

California avocado limited-time-only menu promotions create a sense of urgency among diners eager to enjoy the in-season fruit in “special” menu items while they remain available. By partnering with foodservice chains to showcase the LTO menu offerings, the CAC expands awareness of the fruit’s seasonal availability and encourages brand loyalty.

From April 10 – 13, the California Avocado Commission’s foodservice team attended the invitation-only FoodOvation event in Sun Valley, Idaho, and networked with chain restaurant chefs, owners and heads of purchasing and marketing.