Summer 2022 Issue of From the Grove Available Online

The California Avocado Commission’s quarterly publication — From the Grove — features the latest news from the California avocado industry. The Summer 2022 edition of the publication is now available online.

The Summer 2022 issue features the following:

• A high-level summary of the current season pricing and updated crop estimates from CAC Chair Rob Grether
• A look at the Commission’s strategies to increase engagement on and awareness of issues impacting California avocado growers, including key meetings with elected leaders about pending legislation
• An update on the California avocado 2022 season volume based on grower surveys
• A showcase of CAC’s continued “the best avocados have California in them” marketing campaign
• Highlights from the Commission’s social media outreach, including a look at its new TikTok channel
• A look at how the Commission is integrating a popular food trend — charcuterie boards — into its public relations campaign
• A celebration of California Avocado Month’s ten-year anniversary and a look back at the Commission’s decade-long June promotions in support of the event
• An interview with California avocado grower Michelle Voisenat of Creekside Avocados LLC in Morro Bay, CA
• Updates concerning the spread of the Avocado Lace Bug in California and the origins of the pest
• A summary of how drought and above-average temperatures impact California avocado flowering
• Insights from California avocado handlers concerning the season’s pricing and projected fruit supply as we close out the season