The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available online. Highlights from the Winter 2025/26 issue are as follows:
- CAC President Ken Melban’s updates concerning CAC’s submission of formal comments on a Tariff-Rate Quota, as well as a look at the Commission’s budget and upcoming marketing efforts
- CAC Chair Rachel Laenen’s column encouraging growers to united on issues impacting the viability and sustainability of the industry
- A look at the evolution of CAC’s marketing campaign with a new emphasis on the Voice of the Grower from CAC Vice President of Marketing Terry Splane
- An overview of the Consumer Tracking Study and advancements in key metrics
- A look at the upcoming season’s production research priorities
- CAC 2025 general election results
- Top five California avocado recipes from 2025
- An update on avocado lace bug research
- Handlers’ perspectives on the spring 2026 California avocado crop