Image In This Issue Message from the President: Tariff-Rate Quotas, Marketing and Budgeting Chair's Report: Get Involved... We’re Better Together Marketing Executive Notes: CAC 2026 Advertising Campaign Evolves to Feature California Avocado Growers Consumer Tracking Study Shows Improvement in Key Metrics Production Research: Focus on Applied Research to Address High Priorities From Your Commission: 2025 CAC General Election Results The Top Five California Avocado Recipes from 2025 Avocado Lace Bug Update Handler's Report: California Crop Poised for Strong Spring Movement SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April