Summer 2023 Issue of From the Grove Available Online
The Summer 2023 issue of From the Grove is now available on the California avocado growers’ website.
Highlights from the issue include:
- California Avocado Commission President Jeff Oberman’s column summarizing CAC’s annual meetings and noting how CAC can support growers during challenging times
- CAC Chairman Rob Grether’s address encouraging California avocado growers to connect with district representatives to share their insights and voice their concerns
- A summary of CAC’s recommendation to support detachment for Rainbow and Fallbrook water agencies
- An overview of the 2023 Annual CAC Board Election
- A high-level review of the Commission’s in-person annual meetings
- Highlights from the Commission’s bagged avocado study, including consumer purchasing behavior data
- A summary of the 2022 Regional Retail Category Development Drivers report
- Summer California avocado recipes developed for retail programs that can be prepared at home
- An overview of CAC’s consumer marketing program across outdoor, digital, social and audio channels
- A compilation of retail and foodservice early season promotions
- A behind-the-scenes look at CAC’s regulatory grove tours, which provided state and federal agencies staff with an overview of California avocado growers’ practices and concerns
- A California avocado grower profile of Andy Sheaffer
- A look at avocado production in New Zealand
- Handler insights from the 2023 season
