Living Well Brand Advocates Inspire California Avocado Consumers with Recipes and Tips
The California Avocado Commission’s Living Well Brand Advocates leverage their nutrition knowledge and California avocado messages to provide consumers, influencers, healthcare providers and media audiences with helpful tips, versatile recipes and creative usage ideas. Because consumers value nutrition news delivered by credentialed nutrition experts, these third-party advocates provide the Commission with an impactful means of engaging with targeted audiences across digital and social channels and building awareness of California avocados’ premium quality and seasonal availability.
Throughout July and August, the advocates’ carefully crafted content was showcased on the Commission’s consumer website and the experts’ various social media channels. Mascha Davis, RDN, MPH, created and ran an Instagram post featuring the Commission’s refreshing Avocado Pistachio Ice Cream recipe, perfect for late summer cool down occasions. On her Instagram and Facebook platforms Bonnie Taub-Dix, MA, RDN, CDN, boasted about being a “recipe rebel” and featured her Farro Fried “Rice” with California Avocado recipe. Manuel Villacorta, MS, RDN, showcased his delicious California avocado meal replacement smoothie recipes and discussed how the fruit can benefit weight loss goals in the article, “5 Small Changes to Lose Weight,” he produced for CaliforniaAvocado.com. These late season activations were posted and shared with more than 100,000 followers via social media and the California avocado website, encouraging demand for and loyalty to California avocados.