California Avocado Growers Take the Spotlight for 2026 Ad Campaign
The upcoming 2026 Voice of the Grower marketing campaign is an evolution of the successful programming of the past two years, leaning into the authentic stories told by real California avocado growers to showcase what makes the fruit special. Two local groves will be featured in the campaign content. The two families will give an inside look at the care and pride taken in sustainably farmed and locally grown California avocados, illustrating why “the best avocados have California in them.”
Rancho Monte Vista
The Lyall farm in Pauma Valley has been in operation since the 1930s, and they have been growing avocados for the past 10 years. Warren Lyall and his two sons, Andy and Tim, have put a great amount of care and effort in giving back to the land. “Avocado growing is a combination of art and science, and while we’re constantly using all the tools and technology available to us, the best fertilizer is a farmer’s footsteps,” according to Andy.
Pinkerton Family Farm
The Pinkertons have been growing avocados for more than half a century and have been farmers in California for generations. The Pinkerton family was affected by the 2018 Thomas Fire that devastated acres of avocado groves in Santa Barbara and Ventura. Although their home and 70% of the ranch were destroyed, Catherine Pinkerton and the rest of the Pinkerton family were devoted to rebuilding what was lost and are committed to continuing to farm responsibly. “Many of us are not only carrying on a long-standing operation, but we’re honoring an important legacy,” says Catherine.
The California avocado marketing team is thrilled to spotlight the generational impact present in California’s avocado industry. This will be featured in content ranging from broadcast TV spots, social media, website promotions and digital and audio ads beginning in April.
Foodservice Update: Late-Season Fruit a Hit at Oregon State University
In the fall, the California Avocado Commission’s foodservice team took advantage of late season crop availability to participate in a food fair on the campus of Oregon State University in Corvallis. With more than 38,000 students, it’s the largest university in the state, and the on-campus foodservice program focuses on local produce. The team introduced students and culinary staff to the Gwen variety and the benefits of California avocados, while serving a tasty California Avocado Chocolate Overnight Oats recipe. This lays the groundwork to return in summer 2026 for a full culinary training session with the on-campus chefs.
