GreenSheet | March 1, 2022 | California Avocado Commission

GreenSheet | March 1, 2022

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

Hass Avocado Board Accepting Annual Board Nominations

Mar 01, 2022

The Hass Avocado Board, which will mark its 20th anniversary this year, is seeking individuals passionate about the avocado industry to serve on the HAB board. Learn more about the nomination process.

Spray Safe Drive-in Event to Take Place in March

Feb 24, 2022

The annual Spray Safe event is back! This year, Spray Safe will be hosted as a drive-in event at the Ventura County Fairgrounds with speakers broadcast to car radios, including live translation.

AMRIC handler mtg digital screen grab.jpg

Details of CAC’s marketing plans shared with AMRIC handlers included the use of digital media such as streaming video and audio advertising.

Collaborative Commission and AMRIC Handler Meetings Help Coordinate Supply and Promotions

Feb 23, 2022

During the week of January 10, the California Avocado Commission’s marketing team hosted virtual meetings with 10 AMRIC handler teams to help secure distribution of California avocados and coordinate supply and marketing support to drive demand for the fruit when and where it is available. These collaborative meetings serve two key purposes.