Every four years, members of the global avocado community gather at the World Avocado Congress to network with and learn from avocado experts from around the world. The 2023 World Avocado Congress will take place from April 1 – April 5, 2023 in Auckland City, New Zealand.
The California Avocado Commission was a key sponsor of the Fresh Produce and Floral Council NorCal Membership Luncheon and therefore had the opportunity to showcase the fruit to retail and industry decision makers.
A trio of California-based restaurant chains — Del Taco, Super Duper and Buckhorn Grill — is promoting California avocados on their spring menus from April through June, building awareness of the fruit while it is in season.
The Chain Gang Meeting held at the Reef Restaurant in Long Beach, California offered the California Avocado Commission foodservice team the opportunity to showcase the Golden State fruit to chain decision makers.
With a robust early season crop of avocados available, the California Avocado Commission promoted the fruit with Cinco de Mayo promotions at Mollie Stone’s Markets and Sam’s Club Stores located in the western region, to name a few.
Throughout peak California avocado season, the California Avocado Commission releases custom content and California-style imagery that captures the interest and imagination of Premium Californians and passionate foodies in key Arizona, California, Colorado, Nevada, Washington and Utah markets.