Commission Showcases California Avocados at Regional Chains Info Fair
On May 3, purchasing, supply chain, operations, marketing and culinary personnel from Southern California-based restaurant chains gathered at the Chain Gang Meeting held at the Reef Restaurant in Long Beach, California. The three-hour information fair offered the California Avocado Commission foodservice team the opportunity to showcase the Golden State fruit to chain decision makers.
The event brought together 35 attendees representing more than 40 Southern California restaurant chains and the Commission engaged with 65% of the operators. The Commission team met with attendees and discussed and promoted the benefits of fresh California avocados on chain menus. As part of those discussions, they spoke about the 2022 season and crop volume as well as consumers’ preference for the Golden State fruit. CAC’s foodservice team outlined how the Commission supports the restaurant chains with menu funding and menu ideation sessions. By meeting one-on-one with restaurant chain key decision makers, the Commission was able to encourage demand for California avocados in targeted Southern California markets.