Image In This Issue Commission’s Redesigned GreenSheet Allows Growers to Receive Targeted News and Alerts Re-evaluating Avocado Water Needs: What is the True Avocado Crop Coefficient? Budget, Redistricting, USMCA TRQ and USDA Mexico Inspections California Avocado Branded Bag Program Drives Strong Retail Performance An Overview of Licensing New Varieties Growers Encouraged to Complete 2026 Annual Crop Survey 2026 Consumer Ad Campaign Evolves: Showcases the Dedication and Pride of California Avocado Growers The Joy and Challenge of Farming Avocados The Marketing Funnel: A Valuable Tool to Guide Consumer Communications Early Movement Slow Due to Market Conditions Statewide Grower Referendum Affirms Continuation of CAC Through 2031 California Avocado Recipes Encourage Seasonal Purchases Spring and Summer Grilling Recipes Featuring California Avocados SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
