Spring 2023 Issue of From the Grove Available Online
The latest issue of the California Avocado Commission’s quarterly From the Grove is now available online. Highlights from the Spring 2023 edition include:
- A look at the season ahead with CAC President Jeff Oberman
- An overview of how the Commission can help develop a sustainability certification program for California avocados and the benefits of doing so
- Highlights from the California Avocado Brand Effect Study by The Nielsen Company
- A summary article concerning CAC’s 2023 consumer media campaign
- An introductory piece about the Commission’s new Vice President of Marketing Terry Splane
- A look at how California avocado growers’ stories are integrated into CAC marketing
- CAC’s salute to female California avocado growers as part of International Women’s Day
- An update concerning the renewal of ProGibb LV Plus Special Local Needs registration
- A comprehensive look at how water moves through soil and how it impacts irrigation
- A profile of Camlam Farms located in Camarillo, CA
- A high-level review of China’s avocado production and market overview
- Handlers’ sentiments concerning the late start to the season and how it may aid marketing efforts
The latest issue of the California Avocado Commission’s quarterly From the Grove is now available online.
