The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available online. Highlights — and links to the articles — are listed below:
- CAC President Ken Melban discusses the Commission’s continued advocacy for an America first trade policy
- CAC Chair Rachael Laenen reviews the challenging and productive past year
- A look at CAC’s influencer partnerships and the impact of their California avocado-branded content on targeted audiences
- A showcase of the Commission’s customized POS materials designed to build brand loyalty
- A review of how CAC’s partnership with Instacart drove sales of the fruit this season
- Two influencer-created recipes targeted to engage younger shoppers
- An in-depth look at the impact of heatwaves on California avocado production
- An evaluation of the free OpenET platform and how it may benefit California avocado growers
- An excerpt from the 2026 Statewide Avocado Acreage and Condition Analysis report
- Insights from avocado handlers as they look back at the mixed results of the past season
