The Fall 2025 issue of the California Avocado Commission’s From the Grove publication is now available online.
Highlights from the issue include:
- A recap of the USDA returning avocado inspectors to Mexico and an update concerning impending USMCA renegotiations from CAC President Ken Melban
- Outgoing CAC Chairman Jason Cole’s column on the strength of growers standing together with the Commission to succeed in a competitive environment
- A look at how CAC measures marketing success from CAC Vice President of Marketing Terry Splane
- A report on the success of the season’s consumer marketing program, which exceeded expectations
- A comprehensive look at the costs associated with pest mitigation as well as the challenges of pest resistance issues
- A review of CAC’s retail promotions as well as a summary of the 30% uptick in foodservice program participation
- Featured Fall California avocado recipes and the value of recipe videos
- A high-level summary of the California Avocado Acreage Report
- Insights from handlers about the importance of timing this past season