Commission Pitches Editorial Placements at International Foodservice Media Event

  • Nov 24, 2021

To help increase public relations exposure of fresh California avocados and California avocado growers, the California Avocado Commission foodservice team met one-on-one with media editors at the International Foodservice Editorial Council in Annapolis, Maryland. Events such as this are critical to securing editorial opportunities that heighten awareness of California avocados among foodservice operators throughout the year.

Throughout the event, which took place from October 25 – 27, CAC met with foodservice media editors and writers in a series of 10-minute, one-on-one sessions to discuss editorial placements for 2022. During these discussions, CAC’s foodservice team shared how the Commission can provide support and assets — operator leads, recipes and photography — of interest to their readers. The Commission met with 15 editors representing 14 foodservice publications. Attendees included media representatives from CAFÉ, Campus Dining Today, Catersource/Special Events, Datassential, Flavor & The Menu, Food Management, Foodservice Director, FSR, Healthy School Recipes, National Culinary Review, Nation’s Restaurant News, Plate, Prepared Foods, QSR, Restaurant Business, Restaurant Hospitality, School Nutrition and Snack Food & Wholesale Bakery.

The Commission also leveraged this event by showcasing the quality and versatility of California avocados at a relaxing reception for 21 editors from 17 publications that was co-sponsored by CAC. The reception offered the opportunity to hold deeper-level discussions with the attendees concerning potential editorial placements that could enlighten their readers about the benefits of having fresh California avocados on the menu. In addition, CAC sponsored the IFEC Mobile Conference App with a banner ad that helped California avocados maintain a high profile with attendees during the event.

The Commission kept California avocados top-of-mind during the event by sponsoring the IFEC Mobile Conference App with placement of its banner ad.

CAC foodservice team member Susan Hughes meeting with Amber Kispert of Catersource during CAC’s “office hours” at IFEC.

CAC foodservice team members Susan Hughes and Kim Kurata pitching California avocado editorial ideas to Winsight (Restaurant Business and FoodService Director) editor, Pat Cobe. Photo credit: Buzz Orr Multimedia

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