California Avocado Commission Annual Meeting Materials Available Online

  • Oct 29, 2021

On October 26, the California Avocado Commission hosted a virtual Annual Meeting for members of the California avocado industry. A recording of the event is now available on the Commission’s YouTube channel.

The CAC Annual Meeting presentation also is available on the California avocado growers website.  The PDF presentation includes:

  • An overview of the California Avocado Commission, including its Vision, Mission, goals and staff members
  • A summary of the CAC Board composition and production statistics for each of the five districts the board represents
  • Highlights from the Grower Profitability Study
  • A look at the new California avocado sustainability webpage
  • A review of the 2021-22 CAC budget, including a diagram of the business planning cycle
  • An in-depth profile of CAC’s consumer targets
  • Highlights from the 2021 marketing program, including marketing measurements and monitoring data
  • A preview of 2022 marketing plans
  • Findings from the:
    • State of the Avocado Category Study
    • California Promotional Retail Study
    • Avocado Ripeness Study
    • 2021 California Avocado Tracking Study
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