From April 14 – 16, the California Avocado Commission held a series of annual meetings across California avocado growing regions. The presentation from those meetings is now available online.
The presentation includes the following:
- A synopsis of the USMCA joint review and CAC’s request for a seasonal tariff-rate-quota
- An update concerning USDA Mexico inspections
- A look at the CAC redistricting process
- An overview of the CAC budget
- An in-depth marketing update— including the prioritization of retail promotions and a look at targeted advertising, brand evolution and both trade and consumer public relations activity
- Industry affairs highlights, including the Assistance for Specialty Crop Farmers Program and grower outreach efforts
- Highlights of CAC-funded research projects