California Avocados 2026 Campaign Expands Retail Programming
As part of the 2026 campaign, the California Avocado Commission is expanding its retail-focused media to drive shopper action and purchase. Building on “The Voice of the Grower” platform, creative assets are being extended across retail channels to reinforce in-store availability and encourage purchase at key moments. This includes advertising on Connected TV and streaming video platforms with ads that feature retailer logos and voiceover messaging signaling “Now in Store,” helping to connect brand storytelling directly to retail availability. Companion banner ads will further support conversion by driving consumer traffic directly to the online store locator during peak season, ensuring consumers can easily find and purchase California avocados when they are most readily available.
California Avocados Partners with Instacart to Capture In-Market Shoppers
To further support retail conversion, the California Avocado Commission is partnering with online grocery marketplace Instacart in California to reach consumers while they are actively grocery shopping and at the digital point of purchase. Through Instacart’s retail media network, the program positions California avocados as a premium choice both within the platform and through shoppable Meta ads (Facebook and Instagram) that extend reach beyond the app. This approach increases visibility of California avocados among high-intent shoppers and enables measurement of sales lift on bagged California avocado UPCs, providing insight into the performance and impact of the advertisements and helping to optimize future retail media investments. Additionally, the promotion will aid CAC in securing retail commitments during the promotion.
Strong Media Pick Up of Recent CAC Trade Press Releases
As part of CAC’s ongoing efforts to secure trade media coverage across key retail and produce outlets, with the goal of keeping California avocados top of mind among retail decision-makers, CAC recently distributed two press releases.
First, on March 24, the California Avocado Commission distributed a press release announcing the start of this season’s consumer advertising campaign. Trade media pickup has been strong, including these articles:
Blue Book Services: https://www.bluebookservices.com/california-avocado-commission-releases-2026-advertising-campaign/
Fresh Fruit Portal: https://www.freshfruitportal.com/news/2026/03/27/california-avocado-ads/
Morning Ag Clips: https://www.morningagclips.com/california-avocado-commission-kicks-off-2026-advertising/
Perishable News: https://perishablenews.com/produce/california-avocado-commission-kicks-off-2026-advertising/
Produce News: https://theproducenews.com/california-avocado-commission-kicks-2026-advertising
Additionally, on April 7 CAC announced the successful result of the 2026 referendum continuing the operations of the California Avocado Commission for another five years. Trade media pickup of the announcement included these articles:
And Now U Know: https://www.andnowuknow.com/behind-greens/statewide-grower-referendum-affirms-continuation-california-avocado/anuk-staff/103836
Blue Book Services: https://www.bluebookservices.com/growers-vote-to-continue-california-avocado-commission-in-referendum/
Fresh Fruit Portal: https://www.freshfruitportal.com/news/2026/04/07/california-avocado-vote/
Perishable News: https://perishablenews.com/produce/statewide-grower-referendum-affirms-continuation-of-california-avocado-commission-through-2031/
The Produce News: https://theproducenews.com/grower-referendum-affirms-continuation-california-avocado-commission