On June 2, Avocado Café will host a two-hour virtual seminar entitled, “Understanding Irrigation — How the Plant Responds and the Soil Beneath.” It is the first in a series of sessions that will cover California avocado grove irrigation principles.
Members of the California avocado industry can help ensure USDA Specialty Crop Research Initiative (SCRI) funded projects are meeting the priorities of the avocado sector by volunteering as a reviewer for SCRI pre-applications. Learn more.
Commodity and specialty crop producers impacted by natural disasters in 2020 and 2021 are now eligible for the U.S. Department of Agriculture’s Emergency Relief Program funding through the Farm Service Agency. Learn more about this funding resource.
To kick off the 10th anniversary of California Avocado Month in June, the California Avocado Commission hosted an in-person California avocado grove open house at Rancho Santo Thomas in Valley Center, Calif., for local media and influencers as well as trade media, to learn about the premium attributes and competitive advantages of California avocados.
Through a combination of enticing photography, exciting recipes and entertaining and educational content generated by the Brand Advocates, the Commission is able to expand the visibility of California avocados with the influencers’ audiences in a credible manner.
In the spring of 2021, Fresh Brothers Pizza launched a line of salads that included some concepts featuring fresh avocados. To further energize their menu and amortize their costs, Fresh Brothers Pizza expressed interest in expanding usage of fresh California avocados on their signature pizzas in 2022.