Industry indicators have predicted a 306 million pound California avocado crop for 2022. To help the California Avocado Commission fine tune that estimate and better predict the harvest flow to market, California avocado growers are encouraged to complete CAC’s annual crop estimate survey.
The Avocado Café is hosting a virtual seminar entitled “Avocado Productivity: Plant Nutrition Decision Support Tools” led by Dr. David Crowley, retired UC – Riverside professor. The webinar will take place on April 26 at 8:00 a.m.
Dr. Ben Faber recently shared a blog post noting California avocado growers were reporting “black stuff” on the green stems of their avocado trees, that when rubbed off left behind discoloration. Learn more about these incidences.
To encourage demand for California avocados while building preference and loyalty for the brand, the California Avocado Commission crafts a consumer advertising plan that uses a diverse array of media vehicles to engage with, inform and entertain its targeted Premium Californians and avocado super users, mega users, and ultra users. Learn more.