Image In This Issue California Avocado Retail Highlights this Season Fall 2024 Featured California Avocado Recipes From Your Commission: CAC 2024 General Election Results California AvoTech: Rely® 280 Herbicide Update Chair's Report: Critical Grower Input Informs CAC Board Decisions Behind the Scenes: In-Season Grower Photography and Videography Handlers' Report: Large Crop on Tap for 2025 Terry Splane Executive Notes: Supporting Unexpected Volume - The Importance of Being Nimble Seven Superstar Key Performance Indicators: From the California Consumer Advertising Campaign Ken Melban Executive Notes: Situation Brief - USDA Mexico Avocado Inspection Program Better Growing: Optimizing Avocado Irrigation Management Practices Using Soil Moisture Sensing SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April